What you may have missed this week:

• What to Make of Klout’s Updated Interface - Klout recently updated their offering to incorporate a new level of content curation and guidance.
• 'Flappy Bird' Creator Pulled Game Because It Was 'Too Addictive' - Flappy Bird, which became a global phenomenon, in recent weeks soared to the top of the charts in the App Store and Google Play, turning a shy 29-year-old Mr. Dong into something of a sensation among small, independent game developers. His notoriety grew further when he mysteriously withdrew the free game from circulation Sunday at the height of its success.
• Google closes $3.2 billion purchase of Nest - The acquisition brings with it the Learning Thermostat and the Protect smoke and CO detector as Google looks to make its mark in the smart home.

It is no longer enough for brands to simply publish to social media channels.

Join Frank Speiser, Co-Founder of SocialFlow, and Matt Moran, VP of Product Development at SocialFlow to discuss how a well executed paid social component can quadruple (or more) the effectiveness of owned and earned strategies in the battle for attention.

When: Thursday, February 13, 2014 at 2:00 PM EST

Presented by:

• Frank Speiser, @fspeiser
  Co-Founder, President, and Chief Product Officer 
• Matthew Moran, @subverthemasses
  VP of Product Development 

You will learn:

• Not all posts are created equal 
• How to evaluate the future value of your marketing message 
• How to find an audience that is not currently engaged with your brand 
• How to choose the winners and losers in your marketing messaging 
• How to build a case to increase your social media marketing budget

Click here to register for FREE