Wishing you could benchmark your internal communications measurement against those of other organizations?

The free white paper, “Internal Communications Measurement” will give you a rare chance to compare satisfaction, roadblocks, and measurement standards. It might even provide data useful for dealing with bosses and budget-cutters.

This guide, drawn from a survey of 776 communicators, reveals that:

• Internal takes a backseat to external. Of those communicators who measure internal communications, 64 percent don’t receive the same attention or budget that PR, marketing, and sales get. 
• Most measure less than half their programs. Thirty-eight percent said they measure 20 percent or less of their internal communications efforts.
• Dissatisfaction with measurement is high. Fifty-six percent said they were either unsatisfied or very unsatisfied with how they measure internal communications; only 16 percent said they were satisfied. 
• The biggest roadblock to measurement is lack of tools. Fifty-four percent of communicators who measure said their biggest challenge was the lack of tools, followed by lack of time and manpower. 
• A key weakness in tools is measuring outputs instead of outcomes. Sixty-two percent said that the lack of outcomes measurement is one of the top weaknesses of their measuring tools. 
• Budgets are slim. Thirty-two percent of communicators said their internal communications budget is between $0 and $4,999; only 15 percent said they have budgets of more than $100,000. 

Find out more about this and other data by downloading this FREE white paper from PoliteMail and Ragan Communications called “Internal Communications Measurement.”