Showing posts with label augmented reality. Show all posts
Showing posts with label augmented reality. Show all posts

Tuesday, October 22, 2013

What I Would Do With Google Glass

I can't lie. I want a pair of Google Glass.
I really want a pair, but I also don't want to pay the price tag to have them. There are some developers out there giving them out so that would be a great option. They want you to test their software in return for having a pair of Glass. I'm okay with that, I'll be a guinea pig. Google is/was giving them out too... but only to the select few. (They had this #ifIhadGlass campaign going for awhile to choose a lucky few recipients but it appears that contest has since been closed.)

As some sort of show of worthyness these people ask, "Why do you want Google Glass?" and "What will you do with Glass?"

These are such loaded questions. I feel obligated to give them this long, monumental speech about how I believe the technology behind Google Glass will change the world... bring world peace... end hunger. I feel like I need to dazzle them with the extensive research I've done on augmented reality and what this technology means for society. Or I feel like I need to pitch to them some software I created and want to test (which I haven't done and don't have the knowledge or skill set to even attempt).

But truthfully, here is Why I Want a Pair of Google Glass:
  1. AR is pretty sweet
  2. I like technology, but I'm not techie
  3. I don't look too terrible in glasses
Here is Why I'll Never Be Given a Pair of Google Glass and The Number One Reason Why I Should Be Given Google Glass:
  1. I'm a normal, average girl with no special tech skills or outstanding accomplishments
Yes, the number one reason why I'll never be given a pair is the one reason why I should be... I'm average. The average technology user is intimidated by new technology, especially something so abstract as augmented reality. These average users make up the vast majority of potential consumers for the market so why not market a product and technology to them on their level? Show them they don't need any superhuman computer skills to use Glass. Show them there is still value in owning a pair even if they're not technologically-inclined. Ease their pain points about the technology by putting the product into the hands of normal, every day, AVERAGE people.

All we're seeing right now are these super-tech heroes flaunting their Glass at TEDx events and in the media, people with 20k followers on Twitter and Instagram. What about the grocery shoppers, the soccer moms, the accountants putting in overtime, or the parking attendants--average people? 

To answer the question "What will you do with Glass?" I find it easier to answer What will I NOT do with Google Glass:

1. Perpetuate the Stereotype - I solemnly swear to never be a Glasshole.

2. Wear More Than One Pair - You're just bragging if you wear or own more than one pair of Glass. Share the love with other, less fortunate people and let their curiosity run wild! Unlike the people I've met wearing Glass, I'll gladly take a break from wearing Glass so another average Joe can test them out for a few minutes. 

3. Take a Shower Wearing Glass - This is just irresponsible! If you're worthy enough to have a pair of Glass then you should show them the respect that they deserve by removing them in the presence of water. This goes for showering, swimming, and (sadly) polar bear plunging.

4. Participate in Child Abuse - The idea of filming or photographing from point of view (POV) is a great idea but I have bad luck and I'm very accident prone. I will not be swinging children around by their arms, risking dislocated shoulders, for the sake of a picture. Children every where will rejoice. In addition, I promise to always ask for permission before capturing footage of strangers, especially children.

5. Make the Sterotypical Girl Kissey Face in Glass Selfies - Selfies wearing my Glass will happen. I will refuse any urge I have to make a kissey face--a facial expression that will surely invalidate my experience in the eyes of my peers. 

6. Pose Nude with Glass - I'm not sure why anyone would find this necessary but I vow to never pose nude for the sake of owning Google Glass. Yes, the glasses are sexy but let's not take the attention off them. And let's be honest: normal, every day, average people don't pose nude with their belongings for the public.

7. Get Lost - I'm pretty sure that with a display focused smack-dab in front of my face it will be pretty hard to get lost. However, this one isn't guaranteed. I've been known for getting lost in impossible situations. On a good day I can't find my way out of a paper bag. I'm not ashamed through.

8. Wear Glass Over Glasses - This looks silly and totally dorky. Also it's like wearing sunglasses over your glasses or the 3D movie glasses over your glasses, it's just not comfortable. 

9. Reinforce People's Fears - As with all new technologies, people are resistant and scared. A lot of people are afraid that Google Glass is going to be used to secretly record people and, in the process, remove a sense of privacy from every day conversations. I vow to never capture images without a person's knowing consent.

10. Compare Myself to Iron Man - I'll try really hard but I can't make any promises. Iron Man's AR is super cool and to have something similar for myself is enough to make me feel like a superhero. Besides, putting Glass on a pedestal along with Tony Stark technologies will only make average users even more intimidated. I mean, who isn't intimidated by the AR and other futuristic technologies he has tucked away in his basement?

11. Pretend to Be Someone I'm Not - I'll never claim to be some high-tech superhero, a secret agent Google spy, or anything other than just a normal, every day person living a perfectly average life (with a weird pair of glasses). I don't know anything more or have any more skills than the average person and I'm perfectly happy living out my days as such.


I think these 11 reasons make me an incredible candidate for Glass--morally outstanding citizen and average Joe (Jane). In my opinion, you couldn't ask for anyone better to test and show off your product.



If you can (or know someone who can) hook me up with a pair of Glass I would be eternally grateful. I will prove to the world what an average person can do with the power of the Glass and spread good news and fortune to the masses.

If possible, I'd prefer a black pair. 

Monday, October 21, 2013

The Automotive Trend Report: How Manufacturers Are Using Mobile to Drive Auto Advancements


I don't think there is any question that we are at the dawn of smart cars. Soon the frustrations of forgetting where you parked, unknown car troubles, and poor driving habits will be in the past thanks to new advances in automotive technologies--including vehicle locators, fuel efficiency tracking, and mobile car care.

Mobile technology is driving auto innovation, from Android-powered cars to augmented reality.

With most manufacturers making connected cars by 2015, what are drivers looking for in auto tech? They want their vehicle to be an extension of themselves--an extension of their smartphone and all generations and both genders show high potential to purchase connected and app-linking technologies but safety must always come first.

Augmented Reality can now deliver important information to drivers in a way that’s accessible and consumable, but also less intrusive or distracting than previous methods. And the dawn of the “Android Car” might not be as far off as you think – we could be buying cars running entirely on Google’s mighty mobile OS before the end of the decade.

To read about these future of automotive technologies plus cyber attacks on cars, automated driving, and more, check out this trend report by Mutual Mobile you can ready about how car manufactures are using mobile to drive auto advancements and what that means for your future.

This trend report is really a broad overview and crash course into automotive tech. It's pretty simple and not too technical. I highly recommend it for people who just have a general curiosity for technology but don't know much about cars.

Click here to download Mutual Mobile's Automotive Trend Report: Volume 1.

And if you enjoy this report, look out for the follow-up issue coming soon. The future issue will go even deeper, covering advances like how you'll use your smart phone to buy a car, how Mercedes-Benz is using scannables to aid first aid responders, and why Ford is moving away from touchscreens.

Thursday, May 3, 2012

Become a Superhero (Digitally)

The Avengers hits theaters tomorrow, May 4, (or tonight if you're a wild party animal that is attending a midnight premiere) and if the movie wasn't already big enough, now you can become a superhero with its new augmented reality mobile app!


Super Hero AR, the mobile app, is both a mobile game and an interactive in-store experience for the user. The game lets you act as a Marvel super hero and fight enemies overlaid on top of your real world. You could literally fight crime in the comfort of your own home, office or bathroom. You start your journey as Hawkeye but if you wanted to act as one of the more well-known and awesome heroes, you will need to visit your local participating Walmart. With 3500 participating stores, this is a genius "pull" strategy for sales.

Once you visit Walmart you can use your smartphone to scan QR codes on the numerous Avengers placards around the store using the Super Hero AR app. While scanning the codes you'll come across some fun surprises--like standing shoulder-to-shoulder with Iron Man himself. The augmented reality technology used in this app is remarkable and (almost) life like! You can take photos of yourself with the characters and share instantly with your online social network.

This Marvel / Walmart mashup is bound to be a success for all parties involved, including the mainstreaming of augmented reality (which really gets me excited)! In my opinion this is one of more innovative and interactive marketing ploys I've seen for franchise in a long time! The obvious goal for Walmart is to move their vast inventory of Avengers merchandise.

The mobile app is free and readily available for both Apple and Android based phones.

Marvel is no stranger to augmented reality, either. It launched Marvel AR last month, an app that lets readers scan print comics to access hidden extras.

Thursday, February 23, 2012

Augmented Reality Becomes a Reality?

We are now taking a huge step in making augmented reality a staple in our every day lives thanks to Google!


Majority of people are most familiar with augmented reality through the use of various mobile apps like Layar, which makes it easy to locate and find services in nearby locations via your mobile phone's camera. These, and similar, apps basically take in real-world objects and augment them into the digital world, often in real-time.  And the "real-time" aspect is exactly what Google is keying into.

There has been a steady leak of information coming out of Google on the top secret project revolving around the Google's AR glasses. These Android based, heads-up display glasses will display streaming real-time information about the wearer's surroundings, literally right before their eyes.

The data will be fetched through a 3G or 4G data connection, GPS locating, front-facing camera to capture the environment, voice control interface, and several other sensors.

So when will we be able to get our hands on these? Sources close to the New York Times are reporting we'll see them hitting the shelves by the end of 2012. Sources are also saying the glasses will cost around the same price as current smartphones then, I'm assuming, you will need some kind of data package.

Will you buy a pair?

Hopefully technology will progress until a point where we do not need to wear glasses anymore. Augmented reality contact lenses, maybe? A sci-fi dream!


If I just caught your interest in augmented reality, try out these cool apps in preparation for the Google Googles launch!

Augmented Car Finder - For those drunken nights when you lose your car.
Google Sky Map - For a romantic night under the stars.
Lookator - A map to all the best wifi signals.

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