Learn how to design a social media strategy that meets your company’s unique needs, resources and goals. We will walk through a 9-step road map that includes identifying your audience, selecting the appropriate social network, training employees and creating an editorial calendar.

Discover:

• Recap: The 10 steps to designing & executing your company's social media strategy 
• A case study of a B2C Michigan-based small business that excels at social media 
• A case study of a B2B Michigan-based medium-sized business that excels at social media