And since a bad first impression could cost you a job or a valuable contact/networking opportunity, your profile picture is arguably one of the most important elements of your profile.
To make sure you're putting your best foot (or shall I say, face) out there, your picture should convey your competence, likability, and influence.
In a recent study by PhotoFeeler profile photos and their impressions were studied to determine what elements created the ideal profile photo for social media sites and blog profiles. The study was based on over 60,000 ratings of perceived competence, likability, and influence.
6 Tips for Picking the Perfect LinkedIn Picture
1. Your Picture Should Be of You
This isn't Facebook and Twitter, LinkedIn is a network for professionals not cartoons and cats. Your profile picture should be of your face, and nothing else.
2. Ditch the Sunglasses, Wear Some Eyeglasses
You may think that you look cool in a pair of designer sunglasses, but everyone else is thinking the opposite. The study showed a decrease in likability for all profile photos of people wearing sunglasses. However, people wearing eyeglasses were seen as more competent (smarter!) and likable. Now I'm not saying to go out and get some fake glasses, you should still be honest about your true self.
3. Smile So Big Your Eyes Squinch
To me, this one seemed weird but the data proves it's true. Wide and open eyes are psychologically perceived as someone that is in a state of fear and squinched eyes are perceived as someone that portrays comfort and confidence, which are traits desired in the workplace.
4. Showcase Your Winning Grin
The open mouthed smile had the largest impact on likability than any other feature that was rated. It also had a positive impact on both competence and influence. In contrast, the closed mouth smile had half of the impact on likability and did not have any positive effect on competence and influence.
5. Dress to Impress
Those who wore a blazer (and tie, if applicable), there was a significant positive impact on perceived competence and influence. The more conservative looks outperformed trendy or unusual colors.
6. Turn on the Lights
People prefer well lit photos. Dark photos had a significant negative impact on likability. When you take your photo make sure the lighting is good. Better yet, natural lighting will give you the best results.
Follow these steps and, statistically, your profile should see more hits as you are seen as a competent, likable, and influential professional. For more tips on your profile picture, see what the people at LinkedIn think.
