Friday, March 21, 2014

Flow Chart: Should I Get Google Glass?

Okay, it's no secret that I really want a pair of Google Glass. And recently I even got an email from Google about being moved off the waiting list and if I was interested they were inviting me to purchase a pair. 

Purchase. A. Pair.

That's $1,500 if you didn't know.

Obviously, I don't have this money. And I'm still hoping someone will offer to GIVE me a pair for FREE. But in the meantime, I'll giggle over this flow chart.


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Tuesday, March 18, 2014

WEBINAR: Influencers 2.0 ROI of the Influencer

Influencers 2.0 ROI of the Influencer
An exclusive, FREE live webinar from Social Media Today
March 25th at 12pm EST / 9am PST
Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities differ based on the social channel. For example, influencers on Pinterest typically care about different metrics than those creating content on Facebook or Twitter. A walk in the shoes of a YouTube influencer is  not exactly like someone on Instagram or Google+. 

This webinar will plunge into the mind of each of these influencers so brands and marketers can better understand this popular audience. Our expert panelists will share insights from both a brand and influencer perspective so marketers can customize their content strategies to the influencers and platforms that best match their customer.

Join us to learn how to:
  • Use analytics to understand social influencers’ needs and wants.
  • Tailor content for a range of influencers across social platforms.
  • Distribute content with influencers most relevant for each medium
.
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Monday, March 17, 2014

2014 #313Dlove Inspiration

Last week I shared the efforts of the amazing and passionate people of #313Dlove along with the event they held with 313 Detroit enthusiasts on March 13, 3/13.

In previous years 313DLove was an online "trend." At 3:13 p.m. people tweeted a positive message about Detroit with the #313Dlove hashtag. Detroit would often trend locally for a few moments and that was it. Detroit was strong, united, and sharing their passion with the world for 60 seconds. This year it was their goal to have #313Dlove trend globally.

Although I was not able to attend the #313Dlove event that afternoon, I closely followed the live tweets from attendees.


Here are my favorite and most impactful tweets from the day.










^This one hits close to home for me





Detroit has always been a place where things are made. And we need to collectively make an effort to return the favor and help re"make" Detroit. It’s not their problem (the city, the government, the citizens); it’s our problem (Michiganders and Detroit lovers). It’s not their project or business or park. It’s ours. This is the perfect time for us to claim back what is ours and make something from nothing. And it’s time we did something well beyond March 13th or a Tweet or a hashtag. --Challenge Accepted--

By the way, The #313DLove hashtag completely took over Twitter on Thursday! Congratulations and special thanks to everyone involved!
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Motivational Monday: Do Great Work


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Saturday, March 15, 2014

Weekly Wrap Up: March 9-15

Here's some things you may have missed:
And some great stuff from some fellow bloggers:
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Wednesday, March 12, 2014

Seeing Instagram Sponsored Posts in the Wild

This morning I woke up and went through my normal ritual before getting out of bed by checking Twitter, Facebook, then finally Instagram. In a sleepy haze I scrolled past something weird on Instagram this morning and I had to go back and do a double-take...


Maybe I'm just cranky because it's early in the a.m. and we're expecting ANOTHER huge winter storm today but I'm pretty annoyed by this. 

Love / Hate Relationship
I have a love / hate relationship with these Instagram sponsored ads. From a normal user standpoint, I want to riot in the streets. From a branding/marking/advertising professional standpoint, I love it!

Imagine the garbage that will ensue
Thankfully this ad in particular isn't so bad. It's for a good cause and it's a visually nice photo. But before long anyone who wants to pay money is going to be able to spam our feeds with whatever nonsense they want. Can you imagine scrolling past something similar to what is posted below when you really just want to look at beautiful landscapes with witty captions and artsy rain drops rolling down glass windows?


If IG can control the quality of sponsored ads I think there is a better chance of these being well received in the IG community. But once trash takes over, it's all downhill from there.

Does the presence of official advertising mean IG is too mainstream now? Could this be the beginning of the end?
Ads were inevitable after Facebook purchased Instagram but I liked to pretend they would just leave the app untouched and as pure as possible. But now that IG is mainstream enough for brands to allocate advertising budget for it, the youth, who is undoubtedly the largest user base, may begin to be turned off by the ads and start to move on to greener pastures. We're already seeing a huge decline in young people on Facebook as it is. 

From an "advertiser," IG ads are gold
As someone who sets up online advertising for brands, this is definitely something I'm interested in (even if it will annoy someone like me). Besides the little Sponsored logo these ads do a great job at blending in to the feed. I almost passed by it thinking at some point I must have followed this account. This ad looks natural for IG. If executed right, brands can really benefit by these.

I know there have been talks about sponsored posts for awhile how but this is the first time I've actually seen one in my feed. (Sponsored Posts were officially launched in November 2013 with Michael Kors) Has anyone else seen one in the wild before now? Has this feature just finally gone live? How do you feel about it?
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Tuesday, March 11, 2014

WEBINAR: The Social Government vs. The Social Citizen

The Social Government vs. The Social Citizen
An exclusive, FREE live webinar from Social Media Today
March 18th at 12pm EST / 9am PST
As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens  with their elected officials and government agencies. However, sometimes there is a disconnect between the two.  Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know.

The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built.

This webinar is an opportunity to explore with our expert panelists:
  • How government can change to better relate to digital citizens?
  • How government agencies can use social media to provide complementary communication and participation channels for citizens.
  • What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens.
  • How people can use social media to improve how government works for politicians and citizens.

Sponsored by:

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