Women have been trying to make their fitness trackers fashionable since they were first introduced.
Although you can really cute them up by pairing them with some great stacking bracelets, they still didn't blend into formal business wear until now!
I've noticed lately that there is a new trend among fitness trackers. Wearable fitness trackers are finally coming around to actually looking fashionable. Whether they are interchangeable accessories for already-established big name brands or brand new wearables to market, they are getting much better at camouflaging and blending in as fashionable accessories.
Reasonably priced, they come in 2-band packs: hot pink/black and silver/purple.
Recently, fashion designer, Tory Burch unveiled a new accessory line for FitBit. Burch's accessory collection is made up of four distinctive pieces, including a brass pendant, a brass bracelet, and two artsy silicone bands (pink and blue). Each was designed to house a Fitbit Flex.
The Tory Burch accessories are priced as high-end designer items and are currently only available for presale.
Cuff
Cuff definitely tops the cake with their new to market wearable technology and its interchangeable accessories. Cuff is a new device that functions in three ways: notifications (vibrating when your cell phone recieves an incoming call/text), activity tracking (similar to other fitness trackers), and safety/peace of mind (by setting up your cuff, you can use it to notify others of your distress via their phones). Check out their introductory video, I think it will completely change your mind on how you feel about trackers. The best part is that they have a whole line of accessories to choose from, all of which security fit and camouflage your tracker.
Currently Cuff is only available for preorder, however they are offering discounted preorder prices. Cuff is aiming for a March 2015 release.
I'm excited to see where this trend is going as wearables start looking less utilitarian and more fashionable. And I'm definitely hoping more designers will jump on the bandwagon and start designing other options!
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