Showing posts with label GM. Show all posts
Showing posts with label GM. Show all posts

Tuesday, January 6, 2015

The Ultimate CES Roundup (updated daily)

The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies. Held annually in Las Vegas, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years and is the global stage where next-generation innovations are introduced to the marketplace.

Here are some of our favorite stories coming out of CES...

Because I'm a Girl Scout leader, this story really was impactful for me. It was recently announced that Girl Scout cookies will soon be available for sale online for the first time, and the organization is attending the 2015 Consumer Electronics Show to showcase Digital Cookie, the new program that will enable girls to sell cookies online while learning about business and tech. “Digital Cookie will introduce vital 21st-century lessons about online marketing, app usage, and ecommerce to more than one million excited Girl Scouts who will be in the driver’s seat of their own Digital Cookie businesses,” a Girl Scouts press release explains. All these changes are in an effort to keep up with the times and by attending CES, they're really upped the ante. 

Sony is Trying to Make the Walkman Cool Again by Mashable
Sony's latest take on its classic music player, the ZX2, supports high resolution audio playback and is Wi-Fi-, Bluetooth- and NFC-enabled. The Walkman ZX2 looks more like an oddly shaped smartphone than a music player. The Android-powered device features a touchscreen, and supports Android apps. But its real power— and the reason for its $1,200 price tag — lies in its S-Master HX processor, which enables the high-resolution audio, though you'll need headphones or a speaker that supports high-res audio to enjoy it.

GM Gives a Peek of Next-Generation Chevy Volt at CES by WSJ
GM took journalists by surprise Sunday night when it offered a glimpse of its next-generation Chevrolet Volt plug-in electric vehicle ahead of its official unveiling at the Detroit auto show next week. The company offered no details about the car. GM officials just opened the curtains for a few minutes–enough to snap a couple photos–and closed them at a press event. While auto makers for years have flocked to the CES trade show to unveil the latest in-car tech, revealing an actual vehicle is unusual.

Nothing intrigues me more than the "Internet of Everything" concept and I would just die for a fully integrated "smart home" so to me, Sony hit a home run with the Life Space UX area of CES. The Life Space UX concept incorporates lights, speakers, projectors and more to create a highly interactive and beautifully designed take on the smart home. The highlight is easily the Symphonic Light, which combines lighting and sound into one of the most innovative connected gadgets we've seen.

Ford Unveils ‘Mobility Plan’ by The Detroit News
In an effort to be more innovative and address global transportation concerns, Ford Motor Company is testing everything from a car-swapping program for its Dearborn employees to an app that finds available parking spaces for London commuters. In his CES keynote, President and CEO Mark Fields unveiled Ford’s “Smart Mobility Plan,” including a series of 25 experiments around the world meant to test new ideas and address commuting issues in congested places like Los Angeles and India. “Even as we showcase connected cars and share our plans for autonomous vehicles, we are here at CES with a higher purpose,” Fields said. “We are driving innovation in every part of our business to be both a product and mobility company — and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago.”
The International Consumer Electronics Show (International CES) showcases more than 3,600 exhibitors, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with 250 sessions; and 150,000 to 160,000 attendees from more than 140 countries.

CES is open to the public from January 6 to January 9.

Tuesday, May 29, 2012

Social Media Meltdown #9: Facebook Advertising

Tweet:


On this week's episode of Social Media Meltdown, Joe and I are talking about the effectiveness of companies advertising on Facebook... and social media advertising in general. This whole topic came to be since GM recently announced that they would be pulling out of Facebook for advertising (a $10 million investment). Watch the show and let us know what you think!



This video is brought to you by JustCoolEnough.com!


Click here to join the discussion and to view show notes.

Tuesday, May 15, 2012

Facebook Advertising: Are the Mighty Falling?

Share:

Just as Facebook prepares for its big IPO this week, the Wall Street Journal is reporting, automotive giant, General Motors plans to drop its Facebook advertising.

A spokesman for the U.S. automaker confirmed, saying that GM's marketing executives had determined that Facebook's ads had little impact on consumers. According to the Journal, GM marketing chief Joel Ewanick said the auto maker, "is definitely reassessing our advertising on Facebook, although the content is effective and important.”

According to new figures by WordStream, Facebook ranks incredibly low as far as click-through rates (CTR) go.  The average CTR for an online ad is just 0.1 per cent. Google has an above average CTR, standing at 0.4 per cent. Facebook, however, has a lowly CTR of 0.051 per cent.

So what does this mean?


Is Facebook an effective medium for advertising? If a big brand like GM with a wide audience range can't hack it, will Facebook advertising continue to gain success?

I almost fear that this very public display of GM's dissatisfaction with Facebook ads will cause other companies to re-evaluate their ROI and possible follow suit and abandon ship.

What do you think? I'm interested in hearing your opinion on this topic. Could this be Facebook downfall--or at least it's biggest flop to date? What can Facebook do to entice users to click and interact with the online ads?
 
Join the discussion! Leave thought thoughts in the comments below!

LinkWithin

Related Posts Plugin for WordPress, Blogger...