Name:  Objectified

Type:  documentary

Netflix Synopsis:  Discover how manufactured objects that surround us such as cars, phones and chair influence our daily lives with this revealing documentary, which features top industrial designers discussing their creative processes and professional objectives.  Director Gary Hustwit (Helvetica) explores not only how objects get made, but also why they make us feel the way they do and how they can make our world better.

What I Thought:  I may have been a little bias at first because it was directed by the same guy that did Helvetica, which I love.  What I love about both documentaries is that they bring our attention to things that we would otherwise normally take for granted, whether it be fonts or something as simple as a toothbrush.  Objectified takes you through the process of creating an object from conception to production and covers all the art and ingenuity along the way.  It talks a lot about simplistic products, like those sold by Apple and Ikea, which I am drawn towards.  After watching Helvetica you find yourself examining every font and logo you see and after watching Objectified you'll be examining every toaster and every door handle.  Objectified just really makes you think about the objects you choose to surround yourself with and what they say about you to other people.

Rating:   / 5