Unless you've been living under a rock, I'm sure you've heard of and saw about Instagram's newest feature Hyperlapse.

There are a ton of great videos out there from brands, but there are a select few that are actually putting some planning into their videos and executing them to perfection. This careful use of resources is leading them to the holy land of engagement with their audiences in awe!

Below are some of my selections for the best brand examples of Hyperlapse:

The Detroit Institute of Arts
With something like an art museum where people pay to see the art, you don't want to just give it away for free on your social media accounts. One way to still entice your audience is by offering them a behind the scenes look at logistics behind what the visitors get to see. The Detroit Institute of Arts (DIA) does a great job of this!




Note: I might be a little biased of the second video because it features and was made by my boyfriend, Marc Langlois (@marcxlanglois).

The White House
What's better than getting an inside peak of one of the country's most important and influential buildings! Actually, the only thing that could have been better is if we could have had a celebrity cameo from the First Dog.


Want to walk around the White House? Take a 15-second tour right now!
Nickelodeon The geniuses over at Nickelodeon are really taking advantage of droves of children that have been flocking to Instagram with this inside look at how the magic happens. It also doubles as somewhat of a tutorial for how to draw the famous sponge.
A Spongebob artists at work in the Nickelodeon Animation Studio!  Can you draw Spongebob Squarepants as fast as she can? Teen Vogue What's a better way to sell a dying medium, printed media, to young people than by giving them a flash of what they're missing?! This video leaves teen girls everywhere thinking, "I've gotta have it."
We test drove Hyperlapse with our September issue!
National Geographic The wilderness never looked so fun and tech friendly as it does in this video from Nat Geo during their trip to Yellowstone National Park. Also, you can't help but think about how cute those bison are!
The roads that run through Yellowstone National Park are often roadblocked with roaming bison and other wandering wildlife. This is what my morning commute looks like while on assignment for National Geographic Magazine in the Greater Yellowstone Ecosystem. This time-lapse video was created by David Guttenfelder @dguttenfelder for @natgeo. Naked Juice You know what they say... sex sells! And with a name like NAKED how can you not capitalize on media's favorite medium, bare skin.
Don't let life pass you by, get Naked. What do you think? What are you favorite Hyperlapses you've seen come out from your favorite brands? Leave the videos in the comments.

From time to time I like to give a shoutout to a resource that I found particularly helpful. This time I would like to recommend a free ebook from HubSpot called 55 Brands Rocking Social Media with Visual Content if you are in the market for some quick reading and some quick tips on visual social media marketing (because, of course, it is all the rage).

The books introduction states:

The times they are a-changin'. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media. No doubt, social media is changing--it's rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top four visually-driven social networks. Use this for inspiration to launch your visual content strategy. 

Flip through our presentation to learn how you can use visual content on:

• Facebook 

• Pinterest 

• Twitter 

• Instagram