I just love HubSpot's ebooks! They short, easy reads that are always straight to the point with no extra funny business. And what's even better is that they're free! I just got a notification about their newest book which is about Twitter use for businesses.

Learn how to master the essentials to better share, engage, and market on Twitter with this ebook from HubSpot.

42% of Twitter users follow brands or companies -- is your business one of them?

Maintaining an effective Twitter presence can be a powerful part of your business' marketing strategy. To help businesses interested in mastering the basics of Twitter, we've put together a complete explanation of how to use Twitter for business.

Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations about your company, promote thought leadership, and much more.

Download HubSpot's comprehensive ebook to learn, step-by-step, how to tackle Twitter as a business tool. Specifically, this guide will teach you:

• The basics, such as Twitter-specific vocabulary 
• 6 ways to set up and optimize your public profile 
• How to use Twitter for business through marketing

Click here to download the free ebook!

79% of companies believe events are an important form of marketing for their business. Attending events can be extremely beneficial to your company and brand -- but can also be overwhelming.

Determining a plan to get the most out of events you attend, before, during and afterwards, is critical in making the time and money spent on event tickets worth it. That's where Twitter can help.

HubSpot put together this ebook to help you get the most out of the events you attend with Twitter. After reading this 31-page ebook, you will be able to:

• Set goals that help you prepare for an event efficiently 
• Use Twitter to generate leads during event conversations and sessions 
• Start valuable conversations 
• Track your potential customers 
• Measure event success with calls-to-action

I absolutely love the HubSpot eBooks! I've posted about a few of them in the past. They're so incredibly easy to follow, a quick read, and always relevant to current trends... oh yeah, and they're free!

The recently published eBook boasts:

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter's new mobile video app Vine has been added to the mix, there's even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

• Optimize your Twitter for brand awareness & search 
• Jump start your Twitter lead generation strategy 
• Incorporate Vine into your Twitter strategy 
• Measure the ROI of Twitter and Vine

I've posted about the HubSpot guides a few times in the past but I really can't stress their awesomeness enough!

It seems like every week HubSpot is releasing some kind of social media guide as a free download that tackles a very specific piece of social media, especially marketing. Some of the topics are pretty basic but I always finish the reading feeling inspired and energized to make differences in my strategies. And the best part about these guides is that they're mobile and incredibly short so you can read them quickly at your leisure whether it be on the bus, waiting in line, or in the bathroom.

This week I downloaded the How To Engage Fans on Facebook guide, which they describe as:

The key to engaging fans on Facebook is simpler than you'd think. 
Think back to the last social gathering, party, or dinner you were at. Who were people talking to the most? Why were people so engaged with that particular person? 
The people who are the most engaging are usually one of the following: 

• The most interesting 

• The most attractive 

• The most engaged themselves 

Voila! You now know everything you need to know about increasing the engagement between your customers and your brand on Facebook. Well, okay, there’s a bit more to it. Download this mini guide to unveil the rest.

I highly recommend downloading it FOR FREE and taking the few quick minutes to look it over! It is definitely time worth spent.

Download How to Engage Fans on Facebook for free from HubSpot.

Finally, the day all of us digital marketers have been waiting for... business accounts for Pinterest!

In the beginning of this guide, Pinterest is quoted as saying this about business pages,

"Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses."

... and I couldn't agree more. I've said it before (and a million other times) visual media is the future of social media and brands need to take all the steps to ensure they are keeping up with trends like Pinterest.

If you're interested in taking your business to the next level of social media marketing, I recommend this step-by-step guide to Pinterest for Businesses by HubSpot. It's a free online download!

More from HubSpot:

• 55 Brands Rocking Social Media with Visual Content

From time to time I like to give a shoutout to a resource that I found particularly helpful. This time I would like to recommend a free ebook from HubSpot called 55 Brands Rocking Social Media with Visual Content if you are in the market for some quick reading and some quick tips on visual social media marketing (because, of course, it is all the rage).

The books introduction states:

The times they are a-changin'. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media. No doubt, social media is changing--it's rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top four visually-driven social networks. Use this for inspiration to launch your visual content strategy. 

Flip through our presentation to learn how you can use visual content on:

• Facebook 

• Pinterest 

• Twitter 

• Instagram