79% of companies believe events are an important form of marketing for their business. Attending events can be extremely beneficial to your company and brand -- but can also be overwhelming.

Determining a plan to get the most out of events you attend, before, during and afterwards, is critical in making the time and money spent on event tickets worth it. That's where Twitter can help.

HubSpot put together this ebook to help you get the most out of the events you attend with Twitter. After reading this 31-page ebook, you will be able to:

• Set goals that help you prepare for an event efficiently 
• Use Twitter to generate leads during event conversations and sessions 
• Start valuable conversations 
• Track your potential customers 
• Measure event success with calls-to-action