Showing posts with label event. Show all posts
Showing posts with label event. Show all posts

Friday, June 5, 2015

Detroit Celebrates Technology's Role in the City's Renaissance at World-Renowned Social Media Day Event

Social Media Association of Michigan is proud to bring the 6th Annual Social Media Day presented by Mashable
to Detroit’s MotorCity Casino and Hotel.

June 26, 2015 marks the date of the 6th annual Social Media Day celebration taking place in Detroit—bringing together influencers and innovators to talk about social media, Detroit, and technology’s ultimate role in a re-surging city’s success—hosted by the Social Media Association of Michigan (SMAMi).

Mashable, the leading source for news, information, and resources for the Connected Generation, launched Social Media Day as an annual event in 2010 as a way to recognize the digital revolution happening right before our eyes. Each year, thousands of people organize hundreds of meetups across the globe. From Australia to the Philippines, all the way to Sri Lanka and Morocco, countries come together every June to participate in this global movement.

Detroit’s event will begin with a roundtable discussion on "Technology’s Role in a Resurging City.” Special guests will be notable tech entrepreneurs, agency executives, and public sector leaders who will all speak to the important role social media and technology has on Detroit’s success and public perception, locally and around the world.

“The goal is to bring together people from all walks of life for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.” said Sola Obayan, SMAMi President.

Following the roundtable is the public event, themed “Modern Motown,” honoring Detroit-bred innovations interwoven with traditions to make up our remarkable city. As a DJ spins classic Motown music blended with modern techno beats attendees will be able to enjoy interactive technology-focused experiences.

This year’s Detroit Social Media Day will take place at the MotorCity Casino and Hotel SoundBoard, which has previously hosted several of the past Social Media Day events.

“We are very excited to have this event hosted by MotorCity Casino and Hotel,” said Obayan. “This is a world-class venue, perfect for the world-class discussions coming out of Detroit.”

For more information, to review the full agenda, and to reserve your tickets, visit www.smami.org or click here to view the Detroit Social Media Day EventBrite page. Interested in sponsoring, visit the sponsorship page for more information.

About the Social Media Association of Michigan
The Social Media Association of Michigan was founded in 2012 with the mission "to promote social media as an impactful communication vehicle through state-wide education, adoption of social platforms and dissemination of successful social media solutions in public and private sectors." SMAMi Members are Michigan-based organizations, professionals, and students with a strong interest in leveraging social media successfully. For more information and to join our mailing list for event related announcements, please visit www.smami.org.


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Tuesday, June 17, 2014

Announcing Social Media Day Detroit 2014


I'm thrilled to celebrate Mashable's fifth annual Social Media Day again in Detroit!

Mashable launched this event in 2010 as a way to recognize the digital revolution happening right before our eyes. Each year, thousands of people organize hundreds of meetups across the globe. From Australia to the Philippines, all the way to Sri Lanka and Morocco, countries come together every June to participate in this global movement.

This year's Detroit even is being hosted on Friday, June 27 from 6:00 p.m. to 10:00 p.m. by the Social Media Association of Michigan at Tech Town, an urban research and technology business park in midtown Detroit that defines itself as a community of entrepreneurs, investors, mentors, service providers and corporate partners creating an internationally recognized entrepreneurial village in the city of Detroit.

Detroit's fifth annual Social Media Day event will begin with an educational panel discussion on Social Media 3.0 and taking social media to the next level, followed networking, entertainment, and fun giveaways!

The event is FREE however registration is required, click here to register.

If you're planning on celebrating in Detroit hit me up on Twitter (@katelynshelby) and we can hang out!
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Thursday, April 3, 2014

#RaganDisney Day 1: Behind the Scenes

If there is one big thing we've learned today, especially from Thomas Smith the Social Media Director at Disney Parks, is that the behind the scenes looks is what interests audiences and ultimately sells your brand.

Here is a look at what is going on behind the scenes during Day One of Ragan Communication's Social Media for PR and Corporate Communications Conference in Disney World:


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Thursday, October 18, 2012

A Conversation with Carolyn Everson

Photo: Inforum
Today I had the absolute pleasure of attending an Inforum event in downtown Detroit, in which we got full access to an intimate and detailed conversation with Carolyn Everson, Vice President of Global Marketing Solutions at Facebook.

Carolyn Everson knows how to make brands more interactive and meaningful--more relevant to their audiences. She oversees the top 1,500 global brands on Facebook and the teams that support these brands. Her career includes some of the world's most recognized companies – Disney, MTV Networks and Microsoft.

During her interview with Scott Monty, Global Digital and Multimedia Communications Manager at Ford Motor Company, Carolyn talked about the growth and business culture of Facebook and how businesses should be using Facebook for marketing, as well as what it's like to be mother in her high-ranking position at one of the world's most successful companies.
Right off the bat she gave us some pretty intense stats:
  • 1 billion people have joined Facebook
  • 50 percent of all content on the internet is consumed through Facebook
  • 11 million small businesses are now on Facebook
  • 600 million people utilize the Facebook mobile app
  • Users check their Facebook mobile app, on average, 20 times per day
  • The average user, worldwide, has 150 Facebook friends; The average US user has an average of 250 friends
  • A Facebook post is seen, on average, by 16% of friends/fans
She ensured us that Facebook is the same company today as it was on its May 18 IPO and the same as it was prior to May 17. Their mission remains the same: to connect the world. Although they've surpassed the 1 billion member mark, as far as Facebook sees it, there are still a lot more to connect.
The bulk of the conversation revolved around what Facebook can do for brands. 11 million small business have taken their business to Facebook and opened pages, which leaves big expectations for Facebook. Carolyn ensures us "We (Facebook) have been constantly proving how we work for brands," and that all of Facebook's solutions for brands are meant to have a positive effect on ROI. Positive results come through back-and-forth dialog. The old model of one-way communication does not work on Facebook, Carolyn explained. People expect two-way communication--they respect it and they demand it. Whether you're a big brand or a small start-up, every business can have one-on-one relationships with customers through Facebook.

Bottom line is that Facebook is asking marketers to think in a new way. Carolyn explained that some people are eager to take on this new challenge, while other marketers just wish it would go away until they retire.

Facebook is also making people think about corporate culture in a new way. "The culture at Facebook is like one I've never seen," explains Carolyn as she describes offices without offices and honest and transparent internal communications. She describes the Facebook hacker culture and "solve it" mentality. All these qualities make for a progressive corporate culture. This will be the future for corporate culture.

Since this was an Inforum event there had to be a touch on women empowerment, so Scott asked about her work/life balance as a high-powered woman and a mother. She gave one simple answer: It's not about work/life balance but about work/life integration and it's not a women's discussion, it's a person discussion. I couldn't agree more with this point.
One of the most memorable lines from today was, "Working for Facebook is humbling. It creates things bigger than us." She explains about all the fundraising stories that become a success because of their platform and being getting life-saving organs thanks to Facebook outreach. She was so genuine. In a way, she seemed awestruck by what happens.

I honestly could have listed to her speak for hours. Not only does Facebook's business model and success amaze me but her outlook and perspective was refreshing... very progressive. It really got me excited for what the business world may look like as these trends continue to spread through corporate cultures.

I'm so happy I was able to attend this event and I'm even happier that this event took place in Detroit. I feel like we're starting to find our way back to the top--people can't ignore Detroit anymore!


Kudos to Scott Monty, for his perfect timing and interviewing skills, and to Inforum Michigan for putting on this great event.
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