Showing posts with label inforum michigan. Show all posts
Showing posts with label inforum michigan. Show all posts

Tuesday, March 8, 2016

Professional Development & Mentoring Opportunities for Women in Metro Detroit


In honor of International Women's Day, here are a few resources for women looking for professional development and mentoring opportunities in Metro Detroit:

Join Women Rising
If you are a woman in the tech or business industries, living in or around Detroit than this group is for you! Women Rising is an organization that pairs up its members based on industry and interests each month for some informal networking and mentoring!

Once you join, Women Rising will send you a questionnaire to determine your company position, industry, and your career goals. In the middle of each month, they will match you with two other compatible women for a fun and supportive mini-meetup that your group organizes on your own. It may be something as simple as a coffee meetup or a Skype call. The women you're paired with will be a mix of seasoned professionals and entry level for a well-rounded experience. Then the next month your network will grow by another two connections as Women Rising continues to pair you up.

Through Women Rising you will continue to meet intelligent and influential women every month for career advice or for developing new friendships! And the best part is that Women Rising is free to join!

If you are interested in joining Women Rising, visit www.womenrising.co.

Take Entrepreneurial Development Classes
Inforum, the professional women's organization, is working with two local leaders in finance and entrepreneurship for a program Inforum bills as the equivalent of master's classes in entrepreneurial development for women business owners called inGAGE.

The goal? In Inforum's words: "Positioning Michigan as the Midwest hub for high-growth women entrepreneurs."

The classes, which are sponsored by the Michigan Economic Development Corp (MEDC) and the New Economy Initiative for Southeast Michigan, will help entrepreneurs assess their company's operations, finances and personnel; provide them professional coaching and mentors; and introduce them to sources of capital to fund growth. The current session of inGAGE classes is taught by Patti Glaza, a vice president at Invest Detroit who is managing director of its First Step and Detroit Innovate funds. She has also been CEO of several tech startups.

Applications are now being accepted for the second master's class, which will meet one Friday a month from April 22 to Dec. 9. It will be taught by Paula Sorrell, an Ann Arbor-based business consultant who recently finished a four-year stint as vice president for entrepreneurship for the MEDC. The cost to attend, $1,500, includes Inforum membership. For more information visit, www.inforummichigan.org/ingagemasterclass.

Join Inforum
On top of the inGAGE classes, Inforum offers a lot of other education, networking, and development opportunities and events all meant to help you make strategic and valuable connections, build relationships, expand your network, gain insight from thought-leaders, and hone your leadership skills.

Inforum's event calendar is really impressive. Just in the coming months it includes dozens of events geared at networking, learning, and community service. It's definitely worth checking out!

For more information on joining inforum, visit www.inforummichigan.org/making-right-connections.

Do you know more resources and organizations specifically for women in Metro Detroit? Let me know in the comments and I'll add them to the list!

Thursday, October 18, 2012

A Conversation with Carolyn Everson

Photo: Inforum
Today I had the absolute pleasure of attending an Inforum event in downtown Detroit, in which we got full access to an intimate and detailed conversation with Carolyn Everson, Vice President of Global Marketing Solutions at Facebook.

Carolyn Everson knows how to make brands more interactive and meaningful--more relevant to their audiences. She oversees the top 1,500 global brands on Facebook and the teams that support these brands. Her career includes some of the world's most recognized companies – Disney, MTV Networks and Microsoft.

During her interview with Scott Monty, Global Digital and Multimedia Communications Manager at Ford Motor Company, Carolyn talked about the growth and business culture of Facebook and how businesses should be using Facebook for marketing, as well as what it's like to be mother in her high-ranking position at one of the world's most successful companies.
Right off the bat she gave us some pretty intense stats:
  • 1 billion people have joined Facebook
  • 50 percent of all content on the internet is consumed through Facebook
  • 11 million small businesses are now on Facebook
  • 600 million people utilize the Facebook mobile app
  • Users check their Facebook mobile app, on average, 20 times per day
  • The average user, worldwide, has 150 Facebook friends; The average US user has an average of 250 friends
  • A Facebook post is seen, on average, by 16% of friends/fans
She ensured us that Facebook is the same company today as it was on its May 18 IPO and the same as it was prior to May 17. Their mission remains the same: to connect the world. Although they've surpassed the 1 billion member mark, as far as Facebook sees it, there are still a lot more to connect.
The bulk of the conversation revolved around what Facebook can do for brands. 11 million small business have taken their business to Facebook and opened pages, which leaves big expectations for Facebook. Carolyn ensures us "We (Facebook) have been constantly proving how we work for brands," and that all of Facebook's solutions for brands are meant to have a positive effect on ROI. Positive results come through back-and-forth dialog. The old model of one-way communication does not work on Facebook, Carolyn explained. People expect two-way communication--they respect it and they demand it. Whether you're a big brand or a small start-up, every business can have one-on-one relationships with customers through Facebook.

Bottom line is that Facebook is asking marketers to think in a new way. Carolyn explained that some people are eager to take on this new challenge, while other marketers just wish it would go away until they retire.

Facebook is also making people think about corporate culture in a new way. "The culture at Facebook is like one I've never seen," explains Carolyn as she describes offices without offices and honest and transparent internal communications. She describes the Facebook hacker culture and "solve it" mentality. All these qualities make for a progressive corporate culture. This will be the future for corporate culture.

Since this was an Inforum event there had to be a touch on women empowerment, so Scott asked about her work/life balance as a high-powered woman and a mother. She gave one simple answer: It's not about work/life balance but about work/life integration and it's not a women's discussion, it's a person discussion. I couldn't agree more with this point.
One of the most memorable lines from today was, "Working for Facebook is humbling. It creates things bigger than us." She explains about all the fundraising stories that become a success because of their platform and being getting life-saving organs thanks to Facebook outreach. She was so genuine. In a way, she seemed awestruck by what happens.

I honestly could have listed to her speak for hours. Not only does Facebook's business model and success amaze me but her outlook and perspective was refreshing... very progressive. It really got me excited for what the business world may look like as these trends continue to spread through corporate cultures.

I'm so happy I was able to attend this event and I'm even happier that this event took place in Detroit. I feel like we're starting to find our way back to the top--people can't ignore Detroit anymore!


Kudos to Scott Monty, for his perfect timing and interviewing skills, and to Inforum Michigan for putting on this great event.

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