Showing posts with label pr detroit. Show all posts
Showing posts with label pr detroit. Show all posts

Wednesday, November 12, 2014

Can Detroit Really Rebound Without National Support?

There are so many people and groups supporting Detroit and truly making a difference these days. They're righting wrongs and making Detroit a better place and most are not asking for any credit. They are humble. We are humble. We just do what needs to be done to make our City a better place.

But if we're not screaming our story from the mountain tops for all to hear then someone else is. And what if their message is contradictory to ours? What if what they're saying makes it seem like our work doesn't even exist? What if this person that is narrating our story, for all to hear, is the mass media with national, maybe even global, platforms?

But can Detroit really rebound without national support?

Locally, it's easy to find a positive story about Detroit. Our local reporters are good at being fair and supportive of the changes taking place in the City. But when you start looking at national news about Detroit, it's all destruction and despair.

National news coverage is fighting against Detroit's revival, tooth and nail. The City has come so far, and sure we still have a very long way to go, but for every national news story that bashes Detroit the further we're set back from becoming a respected success story.

For example, take this Weather.com post that was published late last month, on October 29, 2014--a promo for a Weather Channel show called Secrets of the Earth. It describes a place of destruction, "a battlefront in the eternal war between man and nature" caused by "the exodus of people and business" which according to them "has left thousands of abandoned buildings now being reclaimed by nature." Intrigued? I was... this sounds like a mix of two of my favorite TV shows Life After People and Revolution, a little bit documentary a little bit sci-fi.

However this piece is titled "The Earth Reclaims Creepy, Abandoned Buildings of Detroit" and it is indeed about the City of Detroit.


It includes a short video plus 30 photos of specific locations they claim to being abandoned and being reclaimed by Mother Earth. Sadly, some of these claims are true however many are accusations that undermine the blood, sweat, and tears (not to mention money) of a bunch of do-gooders.

The Weather Channel Should be Ashamed

First off, Detroit is not an "exodus of people and business." A mere three days before this story was published Fifth Third Bank announced it was moving it's headquarters to downtown Detroit to join the droves of other big businesses including Quicken Loans and Blue Cross Blue Shield, just to name of few.

In addition, of the 30 locations of Detroit featured in this Weather Channel piece, here are the most alarming misrepresentations along with proper pictures to accompany them:

#2 & #9 The Packard Plant
A property so big, they had to list it twice! Just days before Weather.com posted this article, construction began at the massive, abandoned Packard Plant on Detroit's east side as part of an estimated $500 million redevelopment, which is expected to take 10 to 15 years to complete. It has taken a very long time to secure a developer to under take such a huge job and a lot of time and money is being put forward into cleaning up this factory, restoring the historic Albert Kahn design, and creating a functional space.

#8 Wilbur Wright High School
The photo of Wilbur Wright High School featured by the Weather Channel is embarrassingly old. In 2010 the Wilbur Wright High School at Rosa Parks and Grand Boulevard in Detroit was demolished and the site was cleaned up. All that remains now is a grassy field.


#15 Jane Cooper Elementary School
This one I'm not entirely sure how it made the list, as it was only abandoned for only a few years. In 2007, the decision was made to close Jane Cooper Elementary School, in which asbestos abatement began in the summer of 2009 and by 2010 the school was completely demolished.

#17 Luben Apartments
This one has a sad story. This what was once a glorious, castle-like building, turn abandon building caught fire back in 2010 after which it was immediately torn down and no longer exists. I guess if you consider the whole ashes to ashes, dust to dust thing being reclaimed by nature then sure, this one could make the list.

#18 St. Albertus School
Yes, this school is vacant and it has been vacant for some time, but it's not abandoned and it is definitely not being reclaimed by nature. Initially the owners of the church wanted to convert it into a senior citizen home, but have not yet done so. Church members keep a close eye on the school, securing it as best they can and keep the inside clean of debris regularly. The auditorium still retains much of its original beauty, though the paint has started to peel and some plaster has fallen. The hallways and classrooms are always swept clean. This isn't abandonment, this is a group of people doing the best they can with what they have available.

#20 Cass Tech High School
This is one of the most disturbing implications. The picture featured by the Weather Channel came from the old Cass Tech High School which closed its doors when the new Cass Tech campus opened next door. The old school remained vacant while the property was slowly demolished. This picture undermines what a great, world class school this is. Cass Technical High School is a four-year university preparatory high school. Cass offers eleven advanced placement courses including language composition, history, chemistry, calculus, and physics. Students are required to maintain a 2.5 grade point average, which is well above the average for other Detroit schools. Cass Tech students' strong academic performances draw recruiters from across the country, including Ivy League representatives eager to attract the top minority applicants. It is a crown jewel of Detroit Public Schools.

#25 National Bank of Detroit
The picture featured from the Weather Channel is of the National Bank of Detroit building which is now known as The Cube. The Cube is the Quicken Loans' operations center. In April 2011, Quicken Loans bought the building, renamed it the Qube, renovated it into an amazingly colorful and innovative workplace, and relocated 4,000 of the company's employees to the facility. In August 2014, the Southfield-based ABC affiliate, WXYZ-TV, moved into the Qube; its new location now includes satellite studio and newsroom facilities. Quicken founder and chairman Dan Gilbert is huge supporter of Detroit's business economy.

#26 The David Whitney Building
For this one to have made the list, I'm sure was shocking to anyone who had been paying attention to Detroit news over the few days prior. It was announced the week prior that the 19-story David Whitney Building, built-in 1915 and vacant since 1999, had been undergoing an extensive $92 million remodeling to restore it to its former glory and was nearing completion and they unveiled pictures of the restored lobby. I'm sure making this list was a huge blow to morale. Read more about the renovation here.

#28 David Broderick Tower
The beautiful David Broderick Tower (my favorite of the Detroit skyline) is in the middle of a more than $50 million restoration to the 34-story tower to bring luxury living to the heart of downtown Detroit. It is far from being reclaimed by nature.

#30 An Abandoned Woodward Avenue
Anyone who has ever spent any time in Detroit should know that Woodward is one of the most vibrant and bustling areas of Detroit thanks to professional sports at Comerica Park and Ford Field, the events at Campus Martius, gorgeous apartments and lofts, and plenty of shopping and restaurants. They've even began construction on a street car system for mass transportation that moves along Woodward. This street is anything but dead.

Yes, we have blight. Detroit is filled with abandoned buildings but we are also home to brilliant thinkers and doers who are transforming Detroit into a better place, corporate headquarters for world renowned companies, the automotive industry, Hockeytown, and a tech industry that is outpacing national hubs like Silicon Valley. There are a lot of people and companies here that are working very hard and spending a lot of money to turn Detroit around.

All this article did was undermine the hard work of many and perpetuate a negative stereotypefor that, the Weather Channel should be ashamed.

Changing the Conversation In Order to Succeed

In order for Detroit to truly succeed, we need to change the conversation that is taking place about Detroit. It is one thing to give our "elevator speeches" to strangers we come across on the street to try and change their perception about Detroit but we need strive for a national platform.

If members of national media actually visited Detroit, rather than Google image searched Detroit, they would find that we are much more than run down buildings and corruption. If the Weather Channel would have even spent a day in Detroit they would have realized how wrong their segment on Detroit is and what damage it is doing to the City's reputation. But the media isn't visiting Detroit so it is up to us to change the conversation.

Detroit is rebuilding, physically and emotionally, and it is time to stop being humble. We need to share our stories with the world. We need that national and worldwide attention. We need others to view us how we view ourselves.

We need their help in rebuilding our reputation because at the end of the day it doesn't matter what we think about ourselves, it's what others think of us.

Go forth and say nice things about Detroit.

Sunday, March 30, 2014

PR|D: Renewing Detroit Through Public Relations

Last week I was lucky enough to attend the PR Detroit kickoff event, PR|D Symposium - Renewing Detroit: the Role of Public Relations which was held at Wayne State University.

PR Detroit is a newly formed group of Metro Detroit-based public relations professionals and companies working together to communicate positive messages for Detroit. Our mission is to facilitate positive news and information about the city with a vision of changing the national conversation to encourage positive change and growth in Detroit.

The symposium was intended for southeast Michigan public relations professionals to explore the challenges and opportunities for communicating positive message about Detroit within the context of the municipal bankruptcy. The symposium included a call to action and engaged the PR community to develop creative strategies for constructive, positive communication.

The entire event was packed full of powerful and influential speakers who are passionate about Detroit and here are some of my highlights and takeaways.


The Welcome
The PD|D Symposium's opening speech was given by Matt Segar, Dean of the College of Fine, Performing, and Communication Arts at Wayne State University; Bill Nowling, Spokesperson for the Office of the Emergency Manager of the City of Detroit; and Alexis Wiley, Director of Community Engagement and Spokesperson for the City of Detroit.


Challenges and Opportunities to Communicating Detroit's Story
This section was given by Peter Kageyama, author of For the Love of Cities.






Just like with the Marche du Nain Rouge where for 300 years, on the Sunday after the Vernal Equinox, Detroiters have celebrated liberation from the Nain Rouge, the fiendish embodiment of all that holds us back. Revelers dressed in costume converge at or near Cass Park and hope for better things for Detroit’s future, celebrating whatever is good and working in the city: happiness, success and freedom from the antagonism of the Nain in the new year.
A perfect example of turning something negative into something positive can be seen while enjoying a nice bike ride down the Dequindre Cut Greenway, an urban recreational path, officially opened to the public in May of 2009. The 1.35-mile greenway, developed through a public, nonprofit and private partnership, offers a pedestrian link between the Riverfront, Eastern Market and many of the residential neighborhoods in between. Formerly a Grand Trunk Railroad line, the Dequindre Cut is a below-street level path for bicyclist and pedistrians. This greenway is well-known for its urban artwork and graffiti, often times commissioned by famous graffiti artists.

You can also see more commissioned graffiti on a well-traveled section of Woodward between downtown and Midtown on the front facade of the Detroit Museum of Contemporary Art.

Panel Discussion: Current Efforts and Activities
Moderated by Marge Sorge, Executive Director of the Detroit Regional News Hub, this panel consisted of Ken Cockrel Jr., Director of Detroit Future City; Mary Kramer, Publisher of Crain's Detroit Business, Dave Lorenz, Manager of Industry Relations and International Marketing for Travel Michigan; and Paula Silver, formerly of Quicken Loans and Opportunity Detroit public relations.




My Takeaways
Based on the conversations that took place, these are the new unofficial guidelines came out of the PR|D Symposium:
  • Do not refer to a Detroit business, landmark, restaurant, or shop as a “hidden gem” 
  • Do not describe Detroiters as “gritty” 
  • Do not support “ruin porn" -- In fact for every picture of ruin porn you come across, post 5 more favorable and positive images of Detroit
  • Bring out of town guests to Detroit and let them experience it for themselves
  • Have elevator speeches prepared in case your encounter negative reviews during your daily life
  • Think outside of the box!
Future Directions
This was a fantastic event with a lot of great speakers and a lot of great suggestions from attendees on what we can do to make a difference using our PR superhero powers:

  • Create an online resource for educational materials and elevator speeches that we can use as PR professionals when asked to speak on behalf of Detroit and our business in the area
  • Work positive messaging into business materials and advertising about Detroit
  • Keep PR|D going
Now that event has come and gone, what will come out of PR|D? I'm hoping it is something big. Something great. It could be a dinner on the Ambassador Bridge, a citywide pillow fight, or more public art. At the very least, I'm hoping for a strong, singular branding campaign that melts together Detroit, its people, and the businesses that support it. More importantly, I'm hoping for a round two where steps will be taken to build a cohesive, active PR presence for the city as a team.

NOTE: The PR|D symposium was sponsored by PRSA Detroit, the Detroit Regional News Hub, and Wayne State University, with support provided by General Motors, Airfoil Public Relations, and Quicken Loans.

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