This week I stumbled upon 313Dlove on Facebook and I instantly felt my heart swell with pride and love.

**A side note to those who are not familiar with Detroit, 313 is the iconic area code for the city.

Just from a quick glance at their Facebook page and you can tell that these guys are genuinely passionate about the city and it's people and culture. It's absolutely beautiful.

As I dug deeper to find out more about 313Dlove and the method behind their maddness I came across a familiar name, Terry Bean. I, like many others, are probably familiar with this name based on Terry's involvement with TEDxDetroit. Terry Bean is the Executive Director for 313Dlove. This is destined to be a recipe for success.

So here's what I've figured out...

Previously 313DLove was an online "trend." At 3:13 p.m. people tweeted a positive message about Detroit with the #313Dlove hashtag. Detroit would often trend locally for a few moments and that was it. Detroit was strong, united, and sharing their passion with the world for 60 seconds.

But this year everything is different...


This year, as Detroit celebrates it's 313th birthday, things are different. Terry and fellow 313Dlove supporters have organized a huge event at the Charles H. Wright Museum of African American History on Thursday, March 13.

There will be speakers and attendees of all backgrounds that will be coming together to show their support and love for the city of Detroit. They are leaders in business, thought, non-profit and spirituality and they will take the stage and share their heart. They will discuss why they stay in the Detroit area and execute on big ideas like: Entrepreneurship, Community Forgiveness, Creativity, Leadership and more. This will be an amazing day full of great connections, inspiration and positive energy that will ripple throughout what was originally known as the 313. As an added bonus, a portion of the proceeds will be shared with four local non-profits.

And the goal is to trend #313Dlove on Twitter WORLDWIDE for the entire day in order to spread positive messages about Detroit and its community throughout the world.

“I get frustrated by the limited thinking,” Terry told the Detroit News. There’s no impulse control in some quarters, no recognition of the greater good, no understanding that “you can get yours and I can have mine, too.”

Among the goals of #313DLove is to provide “some direction, some inspiration, dare I say it, a kick in the butt,” he says.

Here is some other advice from Terry on how to help Detroit trend worldwide later this week:

At 3:13 pm on Thursday, March 13, #detroit will break #twitter by saying what we love about our area & tagging it #313DLove
— Terry Bean (@terrybean) March 10, 2014

Some Tweet sized messages you could share about #313DLove event http://t.co/gGoctYVZz5
— Terry Bean (@terrybean) March 10, 2014

How to get involved in #313Dlove

• Buy your tickets for the event, here
• Like them on Facebook, here
• Show your support on Twitter, here
• Learn more from their website, here
• Follow Terry because he's awesome, here

It's all about the numbers:

• 313 is the historically, iconic area code for Detroit
• 313Dlove will be celebrated on Thursday, March 13, 2014 -- 3/13
• The event costs $31.30 to attend
• Attendance is limited to 313 guests
• This year, 2014, marks the 313th birthday of Detroit