Saturday, August 30, 2014

Weekly Wrap Up: August 24 - 30

Here's what you may have missed this week:
  • New Nail Polish May Prevent Date Rapes - Undergraduates at North Carolina State University are being credited with creating a new kind of nail polish. The polish doubles as a way to prevent sexual assault. The person wearing the nail polish has to use their finger to stir their drink and if the drink has a date rape drug in it, the nail polish will change colors.
  • Now, ‘Rice Bucket Challenge’ Goes Viral - Yes, that was "rice" not "ice." An Indian woman has come up with the ‘rice bucket challenge’ on Facebook to show a way to potential donors who want to help the poor. The message has now gone viral on social media.
  • Facebook Cracking Down on 'Clickbait' With Update - Facebook is launching an update Monday for users' news feed that will attempt to weed out stories that publish 'clickbait' headlines. The social network says it will evaluate links based on how much time people spend away from Facebook and how often users are sharing and discussing stories with friends.
  • Pinterest Rolls Out Analytics to Reel Brands In - A couple of months ago, Pinterest said it would slowly start rolling out an fresh take on its analytics tool. It looks like that’s now happening. The updated tool gives more detailed analytics than its previous version, like what pins are getting re-pinned and how individual pins and boards are performing. Pinterest Analytics is just for Pinterest users with a business account — a feature the company rolled out a little more than a year and a half ago.
And some great stuff from fellow bloggers:

Sunday, August 24, 2014

Brands Doing It Wrong on Social Media

I don't typically call people or brands out for their bad practices on social media since, honestly, who am I to pass judgement!

I don't claim to be a social media expert because there literally can't be one.

You can't become an expert in something that is always changing. Social media is a living, breathing organism that is constantly evolving. What could be considered bad this week could be awesome next week, and so on.

However lately I've been coming across a lot of things that really grind my gears. So I've decided to call out some serious social media faux pas.

Exploiting a trend without living up to it
When it comes to social media trends and brands, you either do it or you don't—there's no in-between. That would be like only doing the beginning of a Harlem Shake video then posting it online for all to see, exploiting the trend for marketing attention.

It's even worse when the trend is a charity fundraiser, like the #icebucketchallenge, a social trend aiming to raise awareness and money for the ALS Foundation. It's such a good cause, which is why Chili's really deserves to be in the dog house this week after simply posting a video of a pepper with water being poured on it. Their lack of creativity commitment to the trend (and charity) is disappointing and despicable.
Notice how they didn't forget to use the hashtag? Exploitation!

Chili's took a lazy cop out while other brands are getting their CEOs involved, like Mary Barra of GM. They could, at the very least, gathered some random employees to make a video, like DECA.

Staying with a trend long after it's not trendy anymore
Is #FF / #FollowFriday even a thing anymore? Long ago Fridays were known for giving shoutouts to fellow tweeters in order for them to get more follows. Typically this was used by individuals, sometimes brands but it never really panned out. But that trend has all but disappeared. This week @BetterMade, a potato chip manufacturer in Detroit, posted an onslaught of 22 #FF tweets over the course of 16 minutes, giving shoutouts to over 170 accounts—majority of which are just random people (fans, I guess).

click to enlarge
This looks like a desperate ploy for attention—like they're just hoping these 170+ people will retweet them. So not only did they beat the dead #FF horse into the ground but they also took the lazy way out. Why not try some actual engagement with the fans? People are much more likely to retweet a brand's tweet if the sentiment feels personal. Anyone can type in their followers' names and place a #FF in front of them but only a true artist can craft something engaging and personal that is deserving of attention. Check out Shinola on Instagram for a good example. They regram their customers pictures all day with the sincerest of compliments.

</rant>

Saturday, August 23, 2014

Weekly Wrap Up: August 17-23


Here's what you may have missed this week in social media and tech:
  • Google Wants To Control Every Character You Type - Imagine a typeface that unites all the world’s languages. A publisher could print a book in Arabic, Cherokee, Egyptian Hieroglyphics and more—all without swapping out fonts. That’s what Google is attempting to accomplish with Google Noto, a free font family that currently supports 96 languages, and aspires to support them all.
  • Kuddle, An Instagram With Training Wheels, Introduces Social Media To Kids - A new mobile application called Kuddle is introducing a safer way for kids to get introduced to social media, while still under a parent’s watchful eye. The photo-sharing app, which is like a more restricted version of Instagram, allows children to post and share photos with friends in a protected environment, safe from cyberbullying or unwanted connections from strangers.
  • PayPal Wants You To Never Pull Out Your Credit Card Again; One Touch Payments is Coming - Crucially, the family of One Touch-enabled apps include PayPal's own mobile app, used by millions of users, most of whom have a credit or debit card stored with the service. It will allow for swift mobile purchases without requiring users to create an account on an e-commerce site and enter credit-card details every time they want to buy something.
  • Twitter Confirms Changes to What Users See in Their Timelines - Several days ago, we noticed that Twitter rolled out an experiment to some users that began showing actions — like favorited tweets — on the main Twitter timeline. (Earlier this month, it experimented with showing tweets from accounts users didn't follow.) At the time, it appeared this feature was just a test, since it hadn't been universally deployed to all users. Now, Twitter has updated some key language on its help page that indicates a permanent change...
  • Report: Snapchat to Get Ads, News - Snapchat is planning to broaden its offerings this fall with ads, TV and movie clips and news articles, according to a report. The popular app, which famously rebuffed a $3 billion acquisition offer from Facebook last year, is in talks with advertisers and media companies about a service called Snapchat Discovery that would display such content, according to The Wall Street Journal. The new offering would launch in November, according to the report.
  • TMZ Claims to Have Pictures of the New iPhone 6 - Tech geeks may want to take a hit off their inhalers and brace themselves ... because TMZ has obtained possible pictures of Apple's brand spanking new iPhone 6.
  • University of Michigan Researches Developing Wearables to Detect Diseases - U-M researchers, working in conjunction with the National Science Foundation's Innovation Corps program, are developing a wearable sensor that could provide continuous disease monitoring of conditions like diabetes, high blood pressure, anemia or lung disease. The sensor, which is about the size of a finger nail, detects airborne chemicals either exhaled or released through the skin. It can be worn as a wired device.
And some other great things from other great bloggers:

Friday, August 22, 2014

How To Send Messages Without Facebook Messenger App

Facebook Messenger has rolled out to iOS and Android devices, and many users aren’t too happy with it. Now instead of being able to instant message through the native Facebook app, you have to use a seperate app--Facebook Messenger.

Although Facebook Messenger has been available since 2011, many users who have still not downloaded the app are reluctant to do so and are not pleased about the new push to force them into the app. As a result, a lot of users are already looking for loopholes around the messenger app so they can still send and read received messages without downloading a completely different app.

Now I know what you're thinking, "Why is this such a big deal?" Two reasons... People don't like to be forced to do something, especially by a big brand like Facebook who is often reviewed as being too pushy or intrusive. Secondly, there are some people like me who opted for the cheaper iPhone with less storage but still like to take and save a million pictures and there is just no more storage room on their phones for another app.

Plus, I just don't understand. Facebook calls it a faster way to message. However I'm just not sure how closing one app, scrolling through the all my other apps to find Messenger, only to use it to send my message then close it to go back to the regular Facebook app is really faster.

So here is a way around the new Facebook Messenger App...

How to send Facebook messages without Facebook Messenger
Use the mobile browser. Yes, it's that simple. Your normal Facebook app will still alert you when you have a message from a friend but when you try and view it you get an annoying message about downloading Facebook Messenger.

Source: Mashable
So instead, once you get the notification open up your phone's mobile browser and go to facebook.com. You'll be redirected to Facebook's crappy, watered down, mobile site however the messaging piece of it works perfectly.
Source: Cnet
I still recommend using the normal app for all you other day to day activities, but leave messaging to the mobile site.

Thursday, August 14, 2014

Wearables Are Finally Getting Fashionable

I recently started a new job and I'm trying to make my best impression. I'm trying to live that "dress for the job you want, not the job you have" motto, which means I choosing more and more to ditch my FitBit Flex for more sophisticated accessories like my new Shinola watch.


Women have been trying to make their fitness trackers fashionable since they were first introduced. 


Although you can really cute them up by pairing them with some great stacking bracelets, they still didn't blend into formal business wear until now!

I've noticed lately that there is a new trend among fitness trackers. Wearable fitness trackers are finally coming around to actually looking fashionable. Whether they are interchangeable accessories for already-established big name brands or brand new wearables to market, they are getting much better at camouflaging and blending in as fashionable accessories.

Griffin Ribbons
Gfiffin goes fresh and fashionable with their Ribbon Wristband--a colorful alternative to the bulky rubber and plastic wristbands that come with your fitness tracker. Inspired by the popular ribbon hair ties seen everywhere, the comfortable, wicking nylon ribbon hides your Fitbit or Sony tracker in a secure spandex pocket. It easily adjusts for a perfect fit; just re-tie the knot.
Reasonably priced, they come in 2-band packs: hot pink/black and silver/purple.


Tory Burch
Recently, fashion designer, Tory Burch unveiled a new accessory line for FitBit. Burch's accessory collection is made up of four distinctive pieces, including a brass pendant, a brass bracelet, and two artsy silicone bands (pink and blue). Each was designed to house a Fitbit Flex.
The Tory Burch accessories are priced as high-end designer items and are currently only available for presale.

Cuff
Cuff definitely tops the cake with their new to market wearable technology and its interchangeable accessories. Cuff is a new device that functions in three ways: notifications (vibrating when your cell phone recieves an incoming call/text), activity tracking (similar to other fitness trackers), and safety/peace of mind (by setting up your cuff, you can use it to notify others of your distress via their phones). Check out their introductory video, I think it will completely change your mind on how you feel about trackers. The best part is that they have a whole line of accessories to choose from, all of which security fit and camouflage your tracker.
Currently Cuff is only available for preorder, however they are offering discounted preorder prices. Cuff is aiming for a March 2015 release.

I'm excited to see where this trend is going as wearables start looking less utilitarian and more fashionable. And I'm definitely hoping more designers will jump on the bandwagon and start designing other options!

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