Although I'm sure Twitter had dreams of better and more intelligent uses for the social media platform rather than celebrity feuding, even its biggest supporters can't deny that watching something this insane and delightful unfold in real time can't happen anywhere else and being a fly on the wall while it all hits the fan is priceless.

So if you've been paying attention to any pop culture over the last few days than you may have noticed the insane amount of drama on social media. Two of the stories worth noting, which have been making the most headlines, is the Twitter feud between Kanye West and Wiz Khalifa and the mind-boggling rant from rapper B.o.B on how he believes the claim that the earth is round is a conspiracy theory.

First some background...

Kanye West vs. Wiz Khalifa
It all started when Kanye West changed the title of his album from SWISH to WAVES this week. The switch inspired some tweeted shade from fellow rapper Wiz Khalifa. The criticism was enough to set West off, and he spent a half hour batting back at Wiz over the quality and authenticity of his music, his clothing choices, the mother of his child (who is also West's ex-girlfriend), and Wiz's cell phone number. The highlights of Kayne's rant include that Kayne a) used the hashtag #wizwearscoolpants, b) promoted his wife's custom emoji line, c) claimed to own Khalifa's child, and d) repeatedly proclaimed himself the greatest artist of all time (of course). After the one-sided rant was over Wiz Khalifa got involved and so did Wiz's baby momma and Kayne's ex, Amber Rose.

In the end, Kanye deleted the majority of his tweets regarding Khalifa saying, "I'ma take these down 'cause it's all about positive energy... Blessings, blessings, positive energy, blessings."

And perhaps Jimmy Kimmel recapped it best on his show last night.

B.o.B vs. A Round Planet Earth
I can't even make this stuff up. So B.o.B, whom you might know from his hits "Airplanes," "Nothin' On You" and "Strange Clouds," gave Monday and interesting twist when he started tweeting about how he believes the Earth is flat. Yes, flat. He also tweeted that he believes NASA is hiding the truth about the edge of the world. He even shared several meaningless diagrams about the planet including one about flight routes that didn't make a lot of sense. It wasn't long before renowned astrophysicist Neil deGrasse Tyson got involved with some of the most intellectual Twitter beef I've ever experienced. It ended with both B.o.B. and Neil deGrasse Tyson rap battling about their ideas of the truth.

Tyson got the last word with: "Your size isn't large enough to notice any curvature at all. If you want to think the world is flat, go right ahead. But if you think the world is flat and you have influence over others, as would successful rappers, or even presidential candidates, then being wrong becomes being harmful."

Marketing Gold

As humans we are undeniable curious and I'm pretty sure its scientific fact that we are physically and mentally unable to mind our own business and carry on with our day when in the presence of car crash. And it is because of these innate behaviors that we become consumed by pop culture media—especially feuds and drama! We just can't look away!

Now in both of these situations, the celebs are totally taking advantage of our curiosity and obsession with drama.

If you look at the entire Kanye/Wiz confrontation you'll see that the whole start of this was over the name of Kanye's new album. Two days ago I didn't know Kanye had a new album but NOW I do, as does millions of other people around the world. In fact, Khalifa also has a new album, Khalifa, dropping on February 5 and Kanye's WAVES is being released less than a week later on February 11. One might say that this feud is just a beautifully plotted marketing ploy.

It's not yet known is there is a hidden agenda behind B.o.B's soul crushing views on generations of scientific discovery but he did successfully survive disappearing into oblivion and becoming irrelevant for another day. One can argue that it is best to be talked about, even negatively, than to be forgotten about entirely.

Whether these feuds are real or staged is still up for debate, however one thing is for sure: it's all marketing gold.

Well today's the day... I made it around the sun another time to celebrate my 28th birthday!

The last several years I've written a list of things I want to accomplish before my next birthday. I went though last year's list this morning and I guess it went okay but I think I can do better this year!

1. Live More Minimalist-icly - Over the last few weeks I've noticed that we have accumulated a lot of stuff in our house. Stuff we don't need, things we've never used, and stuff we'd never miss if it disappeared. I really want to downsize my belongings and live more simplistic. 
2. Travel More - This always makes the top of my lists. All I want to do is see the world.
3. Make a Leaded Glass Window/Insert/Something - This is something that I've been wanting to do for awhile but I've never the the research on classes and how to actually get it done. I'd like to figure all that out and make something for the house. 
4. Have My Dog Certified as a Therapy Dog - Our training this year has been going to well with Juneau. Ultimately I'd like to see her working as a Therapy Dog or Emotional Support. Or maybe we'll just volunteer at the library for kids to read to her.
5. Clean Out My Closet - Seriously, I still own (and sometimes wear) clothing that is over 10 years old. I don't do it out of necessity but instead it's because I have a hard time letting go. A donation bag starts today!
6. Complain Less - I'm really bad at complaining for the sake of complaining. It's not that I'm unhappy it's just that I need to focus more on the good in a situation than the bad.
7. Have a Successful Growing Season in the Greenhouse - Last year we got our plants in late Spring and they did alright. This year I'd like to get the greenhouse up and running as early as possible and get the watering system working too.
8. Give Canning a Real Try - Last fall I tried canning for the first time and it went pretty well. I made applesauce. I'd like to do some canning using things from our greenhouse.
9. Get to the Gym More - Seriously. I have so many good excuses why I can't go. I just need to suck it up and go because being physically fit is part of being a healthy adult.
10. Tackle a Home Improvement Project on My Own - This year I stained and finished our front door but in the next 12 months I want to take on a bigger job!
11. Take My Vitamins - Why is remember to take a few harmless vitamins every day so hard?! I feel so much better when I'm taking them so I really need to make them priority... starting tomorrow.
12. Become More Involved in the Industry - So whether that means the automotive industry or communications and PR, I want to do something that gets me more involved with the world around me.
13. Binge Watch TV Less - Seriously. It can't be good for you! And realistically, there's no prize for finishing first! I'd probably get a lot more laundry done and find time for the gym if I wasn't glued to my couch.
14. Revise Savings Plan - My plan for my personal savings has really been on autopilot since I bought my house 3 years ago. A lot has changed since then and I really could be doing more to save and invest my savings.
15. No Phone an Hour Before Bed - I made this a goal for last year but it didn't happen. Studies show you'll sleep better if you "power down" and hour before hitting the hay.
16. Try Rock Climbing - I have no upper body strength but I looks fun so I'd like to give it a try!
17. Pack My Lunch More - I have been doing good so far this year (27 days and counting) of packing my lunch for work but before that I bought more than I brought. 
18. Go On A Road Trip - I just want to spend a few days driving around, covering a lot of land, and stopping along the way to see local attractions. No real plan. Just a whole lot of fun.
19. Wake Up Earlier - I've gotten into a really bad habit of staying in bed until the last possible moment. That stops now.
20. Hire a Cleaning Person - I've now realized that a clean house makes me happy but cleaning the house does not leave me with a sense of accomplished. If it doesn't make you happy, don't do it!
21. Read More - I sadly only read 8 books last year. I really need to work on that...
22. Volunteer at the Soup Kitchen - I just found out that there is a soup kitchen a few blocks from my house. I've lived in this city my whole life and never knew it was there. 
23. Spend More Time Outside - More bonfires. More dinners on the patio. More BBQing. More reading in the hammock. More everything outdoors.
24. Try New Foods - As much as I hate trying new foods. Being a less picky eater is part of adulting.
25. Continue to be Career Oriented - I think one of the most critical moments of my twenties was when I decided to focus more on my career, bettering myself professionally, and living up to my full potential. There's not time to plateau now. 
26. Drink More Water - I struggle with a healthy water intake on a daily basis. I'm literally never thirsty so I forget. Thankfully for my birthday Marc got me a super-tech connected water bottle that monitors how much water you drink and it reminds you when you haven't drank in awhile. 
27. Keep My Car Cleaner - With a ridiculously hairy dog who loves going in the car plus a very active lifestyle, this is easier said that done. My hair often collects all kinds of random stuff from trips or work then gets covered in hair.
28. Worry Less - I focused on this a lot last year and I'll continue to work on it probably for the rest of my life.