(from his Facebook) A tip on photo-sleuthing for you as we see more and more Photoshopped Sandy images. You can take an image file and drop it into the search bar of Google Images. Just drag and drop. Google then searches the web for similar images, tracking down everywhere online it's been published before. This is what the search for the viral photo of the Tomb of the Unknown Soldier (which was actually taken in September) looks like.

• Don't get caught up in the hype with these types of things
• Think about the likely hood of what you're seeing
• Do some research to validate
• There's a 90% chance that what you're seeing is fake

• Iron Man 3 Trailer Hits the Internet - The first trailer for Iron Man 3 is here, and it looks much darker than past outings from Tony Stark.
• The iPad Mini is Here - Apple unveiled it's new iPad Mini this week.
• Brands Can Now Advertise with Video Ads on LinkedIn - Looking to amp up its ad revenue, LinkedIn rolls out global video advertising.
• Zynga CEO’s letter to employees: We’ve laid off 5 percent of our workforce - Is Zynga and social gaming on the decline?
• Facebook Rolls Out New Messaging Features - Facebook has a new messages update with new layout, photo sharing, emoticons, keyboard shortcuts and more.
• Google Employees Speak Out for Marriage Equality - Google released a short video this week featuring several of the company’s employees speaking out in favor of marriage equality.
• Are Women are the target of Apple’s iPad Mini advertising strategy? - Apple’s iPad has until now been more popular with men, but the company’s initial marketing campaign for the new iPad Mini will focus on attracting more women. Three people who sell advertising for media companies tell me that Apple is primarily buying space for iPad Mini ads in publications and on TV shows that cater to women.

• 9 out of 10 companies mine online profiles before hiring
• 92% of employers check the applicants' LinkedIn profiles
• 66% of employers check the applicants' Facebook pages
• 53% check out candidates' Twitter profiles

• LinkedIn Rolls Out Changes - Tuesday the company held a press conference at its Mountain View campus to announce the next-generation of the service, and updated look and feel for the service that it is calling “The New LinkedIn.” 
• iPad Mini Confirmed with Apple Invite - Following months of speculation and rumors, Apple released on Tuesday press invitations for its next big launch: the iPad Mini.
• Apple Loses Tablet Copyright Appeal Against Samsung - Apple lost its appeal of a UK court’s ruling that Samsung did not copy the iPad with its Galaxy tablet, Reuters reports.
• Google Announces Chromebook - Google announced a new low-priced clamshell-style Samsung Chromebook computer for $249 that runs the Chrome OS.

Photo: Inforum

Introducing @ceverson, VP of Global Marketing at Facebook #inforum #detroit instagr.am/p/Q7kF7iBW-d/
— Katelyn Davis (@katelynshelby) October 18, 2012

• 1 billion people have joined Facebook
• 50 percent of all content on the internet is consumed through Facebook
• 11 million small businesses are now on Facebook
• 600 million people utilize the Facebook mobile app
• Users check their Facebook mobile app, on average, 20 times per day
• The average user, worldwide, has 150 Facebook friends; The average US user has an average of 250 friends
• A Facebook post is seen, on average, by 16% of friends/fans

She ensured us that Facebook is the same company today as it was on its May 18 IPO and the same as it was prior to May 17. Their mission remains the same: to connect the world. Although they've surpassed the 1 billion member mark, as far as Facebook sees it, there are still a lot more to connect.

"Yes, we hit a billion... But there are still a lot of people we need to connect."- @ceverson, on Facebook growth. #inforum #socialmedia
— Katelyn Davis (@katelynshelby) October 18, 2012

The bulk of the conversation revolved around what Facebook can do for brands. 11 million small business have taken their business to Facebook and opened pages, which leaves big expectations for Facebook. Carolyn ensures us "We (Facebook) have been constantly proving how we work for brands," and that all of Facebook's solutions for brands are meant to have a positive effect on ROI. Positive results come through back-and-forth dialog. The old model of one-way communication does not work on Facebook, Carolyn explained. People expect two-way communication--they respect it and they demand it. Whether you're a big brand or a small start-up, every business can have one-on-one relationships with customers through Facebook.

Bottom line is that Facebook is asking marketers to think in a new way. Carolyn explained that some people are eager to take on this new challenge, while other marketers just wish it would go away until they retire.

Facebook is also making people think about corporate culture in a new way. "The culture at Facebook is like one I've never seen," explains Carolyn as she describes offices without offices and honest and transparent internal communications. She describes the Facebook hacker culture and "solve it" mentality. All these qualities make for a progressive corporate culture. This will be the future for corporate culture.

Since this was an Inforum event there had to be a touch on women empowerment, so Scott asked about her work/life balance as a high-powered woman and a mother. She gave one simple answer: It's not about work/life balance but about work/life integration and it's not a women's discussion, it's a person discussion. I couldn't agree more with this point.

RT @nhanus: @ceverson on work-life integration: make it a people discussion, not a women discussion.#inforum
— Katelyn Davis (@katelynshelby) October 18, 2012

One of the most memorable lines from today was, "Working for Facebook is humbling. It creates things bigger than us." She explains about all the fundraising stories that become a success because of their platform and being getting life-saving organs thanks to Facebook outreach. She was so genuine. In a way, she seemed awestruck by what happens.

I honestly could have listed to her speak for hours. Not only does Facebook's business model and success amaze me but her outlook and perspective was refreshing... very progressive. It really got me excited for what the business world may look like as these trends continue to spread through corporate cultures.

I'm so happy I was able to attend this event and I'm even happier that this event took place in Detroit. I feel like we're starting to find our way back to the top--people can't ignore Detroit anymore!

Kudos to Scott Monty, for his perfect timing and interviewing skills, and to Inforum Michigan for putting on this great event.

The times they are a-changin'. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media. No doubt, social media is changing--it's rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top four visually-driven social networks. Use this for inspiration to launch your visual content strategy. 

Flip through our presentation to learn how you can use visual content on:

• Facebook 

• Pinterest 

• Twitter 

• Instagram

• Apple Begins Production of iPad Mini - Asian suppliers for Apple have started mass production of a new tablet smaller than the current iPad with a 7.85-inch liquid-crystal display, executives at component makers said.
• Some iPhone 5 Users Have Flickering Screens - The first reports started showing up on Apple’s Support Communities as soon as the device launched. The main thread for the issue is over 12 pages long with reports of the issue. Are you seeing an issue?
• Want Button - After months of talk, it's finally official: Facebook is testing a "Want" button.
• The iPhone 5′s Launch Boosted the Air Cargo Industry - FedEx restricted employee vacation and training to prepare for a surge in volume when the new iPhone came out. After all, if you sell more than 5 million units in three days, the only way to get them over from Asia is to fly them.
• Facebook Cuts Back On Open Graph Actions - Facebook giveth and Facebook taketh. When FB first talked about the Open Graph at last year's f8 developer conference, there was the promise of a whole slew of apps that would feed into the ticker and news feed. But after more than a year, Facebook is cutting back on the types of actions that are allowed--presumably due to spam or messy use cases.
• iPad Mini to Be Revealed October 23 - The latest rumor says: The iPad Mini (Apple’s unconfirmed cheaper and smaller version of the iPad tablet) will be unveiled on October 23, citing people familiar with Apple's plans. The iPad Mini was widely rumored to be revealed Oct. 17, with invitations supposedly coming Oct. 10, the invites never came.

Living by sheer circumstance through events large and small, over time we envelope ourselves with the shroud of our cultural influences. Each of us carries with us the story, experience and history of all of those from whom we've been born--families, communities, and societies, The Members in this Collective, just as in each of us, have embedded within them a unique set of circumstances, both known and unknown.

• Apple CEO 'Extremely Sorry' for iPhone Maps Frustration - Tim Cook, Apple CEO, apologized for the iPhone mapping software released last week that has been widely criticized for flaws such as steering people in the wrong direction.
• A Turnaround Plan for Yahoo - After two months on the job, new Yahoo CEO Marissa Mayer held an all-hands meeting with employees to announce her turnaround plan for the company.
• Raid Knocks Torrent Sites Offline, Anonymous Vows Revenge - Swedish authorities on Monday raided the host company of many popular torrent and sports-streaming sites, knocking them offline. In response, an Anonymous member vowed revenge against the Swedish government.
• Facebook Hits One Billion Active Users - Facebook has officially reached one billion active users, Facebook CEO and co-founder Mark Zuckerberg has announced.
• Facebook's First Advertising Campaign -  The social network hired ad agency Wieden + Kennedy to create the 90-second film. The ad compares Facebook to chairs, bridges, basketball and other vehicles that bring people together. 
• T-Mobile and MetroPCS Merge - Struggling cellphone companies T-Mobile USA and MetroPCS Communications are set to merge, in a deal that will create an operator with more than 40 million subscribers.