Unless you've been living under a rock, I'm sure you've heard of and saw about Instagram's newest feature Hyperlapse.

There are a ton of great videos out there from brands, but there are a select few that are actually putting some planning into their videos and executing them to perfection. This careful use of resources is leading them to the holy land of engagement with their audiences in awe!

Below are some of my selections for the best brand examples of Hyperlapse:

The Detroit Institute of Arts
With something like an art museum where people pay to see the art, you don't want to just give it away for free on your social media accounts. One way to still entice your audience is by offering them a behind the scenes look at logistics behind what the visitors get to see. The Detroit Institute of Arts (DIA) does a great job of this!




Note: I might be a little biased of the second video because it features and was made by my boyfriend, Marc Langlois (@marcxlanglois).

The White House
What's better than getting an inside peak of one of the country's most important and influential buildings! Actually, the only thing that could have been better is if we could have had a celebrity cameo from the First Dog.


Want to walk around the White House? Take a 15-second tour right now!
Nickelodeon The geniuses over at Nickelodeon are really taking advantage of droves of children that have been flocking to Instagram with this inside look at how the magic happens. It also doubles as somewhat of a tutorial for how to draw the famous sponge.
A Spongebob artists at work in the Nickelodeon Animation Studio!  Can you draw Spongebob Squarepants as fast as she can? Teen Vogue What's a better way to sell a dying medium, printed media, to young people than by giving them a flash of what they're missing?! This video leaves teen girls everywhere thinking, "I've gotta have it."
We test drove Hyperlapse with our September issue!
National Geographic The wilderness never looked so fun and tech friendly as it does in this video from Nat Geo during their trip to Yellowstone National Park. Also, you can't help but think about how cute those bison are!
The roads that run through Yellowstone National Park are often roadblocked with roaming bison and other wandering wildlife. This is what my morning commute looks like while on assignment for National Geographic Magazine in the Greater Yellowstone Ecosystem. This time-lapse video was created by David Guttenfelder @dguttenfelder for @natgeo. Naked Juice You know what they say... sex sells! And with a name like NAKED how can you not capitalize on media's favorite medium, bare skin.
Don't let life pass you by, get Naked. What do you think? What are you favorite Hyperlapses you've seen come out from your favorite brands? Leave the videos in the comments.

TEDxDetroit 2014 is one week away!

Tomorrow I'll be attending MICHauto's Michigan Automotive Summit for the second year in a row.

Last year after attending the first ever, Michigan Automotive Summit (MAS) I published a blog called Why You Should Rethink a Career in Automotive, which continues to be read and shared all over Michigan, the industry, and beyond. During last year's event is really when I became highly engaged in the automotive industry and from then on, I have been preaching its wonders!


The day-long MICHauto Summit, held on Tuesday, September 23, will showcase the talent, R&D, and supply chain that drives Michigan’s automotive industry from concept to consumer. Check out the top four reasons why you can’t miss this event:

1. Hear from Experts in the Automotive Industry
Attendees will get a feel for the state of the automotive industry in Michigan through panel discussions and keynote speakers such as Detroit Mayor Mike Duggan; Ralph Gilles, President and CEO, Motorsports; Senior Vice President, Product Design, Chrysler Group LLC; Mark Reuss, Vice President of Global Product Development, Purchasing and Supply Chain, General Motors Co.; Andy Ridgway, President, IAV Automotive Engineering, Inc.; and Michigan Govenor Rick Snyder.

2. Witness the Next Generation of Automotive Talent
Get a first look at the future of Michigan’s automotive industry at the ‘Michigan at Work‘ display, sponsored by Ford Motor Company, featuring some of the state’s top students and organizations engaged in the automotive industry. Browse clay model designs for Michigan’s OEMs, 3-D printing and robotics demonstrations from the College for Creative Studies, TechShop Detroit, and Square One Education Network.

3. Get Up Close With 10 ‘Made in Michigan’ Vehicles
The ‘Made in Michigan’ display features vehicles that are designed, engineered, and/or manufactured in Michigan. Sponsored by Pure Michigan and developed in partnership with the Detroit Auto Dealers Association (DADA), the display is debuting at the Summit. Located in the Summit exhibit and foyer areas, the display features 10 vehicles by Chrysler Group LLC., Ford Motor Co., General Motors Co., Nissan North America, Inc., and Toyota Motor Corp.

4. Help Put Michigan Back to Work
Building off of programs at other Chamber events, the MICHauto Summit will showcase three veterans looking to become leaders in Michigan’s workforce and IAV Automotive Engineering, Inc. is sponsoring students from five metro Detroit universities to attend the Summit and learn about career opportunities that exist in the industry.

If you cannot attend...

I will be providing live coverage through the MICHauto Twitter and Instagram accounts of all the speakers and activities taking place throughout the day. You can follow the event online at

My name is Katelyn and I am a shopaholic. There I said it. No shame. I love it.

When I was looking to buy a home, no closet was big enough to hold my haul. So when I finally purchased a house, I turned all my closets into storage areas and built a beautifully gigantic closet in the basement.

But I have to be honest, I don't wear all of it.

After every season I pick out all the pieces I didn't wear that season and most of them I throw in a bag to donate. But now that I've been in the corporate world for awhile, I'm starting to replace a lot of my business basics and I started to look for a better way to get rid of them and find new items at a great price.

Introducing, Vinted!

I am absolutely obsessed with Vinted.com. If you haven't already checked it out, Vinted is a dedicated to a peer-to-peer marketplace for women and men to sell, buy and swap clothes. It allows members to communicate directly and has the features of a social networking service.




First off, a big thank you to Facebook Ads for introducing me to vinted.com.

How It Works

You can sell or swap things you no longer wear, and give your clothing and accessories a new life in the hands of someone else. Iff you feel like you need to update your own wardrobe, you can buy or swap pieces from other members' "closets."

All you have to do is take a few pictures of the item you want to sell, write a detailed description, and price it fairly. With the Vinted messaging system, it’s very easy to negotiate and bundle with buyers/sellers. When a deal has been made, Vinted emails you a prepaid shipping label (paid for by the buyer), and all you have to do is package the item up get it in the mail by either dropping it off at the post office or by scheduling a USPS free pickup.

Cost

I was very surprised at how reasonable Vinted is for both the sellers and buyers. Accounts are free and there are NO fees for listing an item, instead each time you make a sale a 19% fee is taken out of the total price. Vinted is very upfront with this fee. When you’re adding the item for sale, you get to see what your final payment will be with the 19% fee already taken out.

Is It Worth It?

I created my free account earlier this week, and have already sold a hot pink blazer (that I only wore once before my mom called me a flight attendant) and I swapped a hardly ever used Kenneth Cole tote bag for two brand Banana Republic sweaters, brand new with tags still attached, and a scarf.

So yes, it's worth it. I've been able to start refreshing my wardrobe for fall without spending any money (I actually made money). I know it seems counterintuitive to be minimizing my closet by also getting new items but you can't pass up the deals!

My favorite feature is that you can shop by brand then narrow it down to your size. I'm finding great deals on business casual clothes from H&M, Banana Republic, The Limited, Express, and Ann Taylor that I would have otherwise spent and arm and a leg on!

Try It!

If you're interested in giving it a try, whether it is to just shop or sell (or both), I highly recommend using my referral link below (or http://www.vinted.com/referral/2036947). By using the referral link to sign up you will receive a $5.00 complimentary credit (and so will I) so it's most definitely worth it!


You can also visit my closet here!

As of January 2014, it had 3 million members and 14 million listings on free iOS and Android apps.

It is available in the United States on Vinted.com, the United Kingdom on Vinted.co.uk, Germany on Kleiderkreisel.de, France on Vinted.fr, Austria on Kleiderkreisel.at, Poland on Vinted.pl, Czech Republic on Votocvohoz.cz, and Lithuania on Vinted.lt.

These statistics come from Automation Alley, a technology business association and business accelerator dedicated to growing the economy of Southeast Michigan and enhancing the region’s reputation around the world. Automation Alley offers talent and business development programs and services to tech-focused businesses of all sizes — from startups to large corporations — to help them grow and prosper.

Since its founding in 1999, Automation Alley’s membership has grown to include nearly 1,000 businesses, educational institutions, government entities and nonprofit organizations from the city of Detroit and the surrounding eight-county region. Automation Alley provides a variety of exclusive benefits to its members to help them succeed, including networking opportunities, meeting space and public relations tools. Automation Alley also serves the general business community in five key areas: entrepreneurial services, talent development, international business services, product lifecycle management, and defense and manufacturing.

Automation Alley collaborates with regional partners to provide its members and clients with the best business resources available, to drive local economic growth, and to positively influence the stories being told around the globe about the people and businesses of Greater Detroit.

September brings with it many great things in Michigan including the gorgeous fall color change of the State's lush forests, apple cider from its many orchards, and a time for inspiration and innovation!

According to Crain's Detroit Business, "idea-sharing, cultural immersion and a push to encourage investment in Detroit" are some of the themes highlighted during the jam-packed lineup of events coming to the city in the next few weeks. Many of these events focus on Detroit as a center for innovation and feature prominent Michigan entrepreneurs and innovators.

Attending one (for all) of these events is sure to leave you feeling inspired and ready to take on the world, a feeling that will hopeful keep you alive during Michigan's cruel winter.

Here is a line-up of some of the best Detroit has to offer:

Techonomy Detroit, September 16
Techonomy is a series of annual events founded five years ago by a former technology editor at Fortune magazine. Techonomy is celebrating its third year in Detroit. The conference is typically packed full of great speakers and hosted at Wayne State University. It usually focuses on technology and the impact on our economy. Past speakers have included Jack Dorsey of Twitter and Dan Gilbert of Quicken Loans. This year’s Techonomy event will take place September 16 and the speaker line-up looks good and features topics on economy, technology and urban development, and brand building.
Tickets: $195; tiered pricing for segments
Website: www.techonomy.com/conf/14-detroit

The Detroit Homecoming, September 17-19
The goal of this event is to bring Detroit expatriates, especially the successful with ties to Detroit who now live and work elsewhere, back to the City to re-engage them with the community. More than 150 expats are expected to attend as the host committee of top executives and civic leaders including Gov. Rick Snyder, Mayor Mike Duggan, and a host of local "doers" making a difference in Detroit share with them what the national media fails to cover--Detroit's rebirth.
Website: www.detroithomecoming.com

NewCo Detroit, September 18
Formally called OpenCo, companies in Detroit will open their doors for the second year in a row to visitors for an event called NewCo. NewCo was created to get people out of conference rooms and into places of business. Nearly 60 of Detroit's most innovative companies participate in what has been dubbed a pub crawl of local businesses--without the alcohol. So whether you're in the market for a new career or are just interested in seeing what all the excitement is about, NewCo is for you. Get out and explore!
Website: det.newco.co

Detroit Design Festival, September 23-28
A showcase of creatives, this annual event is presented by the Detroit Creative Corridor and neighborhoods in and around downtown, Midtown and Eastern Market. The festival aims to bring together the creative community, ranging from product design to architecture to fashion. Venues will host studio tours, roundtable discussions, lectures, product and fashion shows, product launches, retail happenings, and "design battles."
Website: www.detroitdesignfestival.com

Dlectricity, September 26-27 (event runs from dusk to midnight)
Throughout Detroit's Woodward Avenue corridor, from Orchestra Hall to the Detroit Institute of Arts, enjoy an outdoor walking event featuring 35 installations using light and illumination as form of art. Dlectricity was founded two years ago, the inaugural event drawing nearly 75,000 spectators. One of the premiere evnets is a nighttime bicycle parade (September 27) sponsored by Shinola.
Tickets: Most events are free depending on venue
Website: www.dlectricity.com

TEDx Detroit, September 30
TEDx, the national branded conference that hosts short talks focusing on groundbreaking ideas, will convene again in Detroit for the sixth year in a row. It’s a classic event to check out that usually features many entrepreneurs and thought leaders sharing what they are most passionate about–positive ideas for the world from Detroit. This year’s theme is “reinvention” a timely narrative to explore as the city of Detroit looks to leave its bankruptcy in tact and ready to reinvent.
Tickets: $65, by invite only
Website: www.tedxdetroit.com

Meeting of the Minds, September 30-October 2
Meeting of the Minds looks to tackle innovation set in the challenges of Detroit’s urban core. The conference will take place at College for Creative studies and will bring together over 350 invited leaders from more than a dozen countries representing public, private, and non-profit sectors. With Detroit’s decline from the Industrial Age, and the swell of entrepreneurship happening in the city, we imagine this would event will have some awesome takeaways for those working to re-think and re-tool Detroit for a stronger, new economy.
Tickets: $750
Website: http://www.cvent.com/events/meeting-of-the-minds-detroit/event-summary-df84626937654c869b206ca6b9000e3d.aspx

Social Media Connect - Detroit, October 10
Although this one is not directly located in Detroit (ugh, I know) it is focused around the area's social media professionals belonging to the Social Media Club's Detroit chapter and their best practices. This one-day only seminar is an educational event covering the basics and advanced best practices for effective digital communications featuring local industry professionals.
Tickets: $20
Website: www.scmdetroit.com

Brand Camp Summit, October 16-23
Detroit’s annual brand camp conference typically attracts over 300 innovators and entrepreneurs. This year it looks like the Founder, Hajj Flemings, is expanding it into a week long of events along focusing on making tech available to all people. According the website, the event is described as having an agenda to “Birth Detroit’s inclusive startup ecosystem.” It looks like a timely and important topic for such a diverse and changing city.
Tickets: Range from $75 to $250, depends on advanced purchase
Website: www.brandcampsummit.com

Fall truly is the season for networking and being inspired in Detroit! Please make time in your schedule to attend a few of these and get into the Detroit spirit!