Friday, December 27, 2013

2013 Yearly Wrap Up

It's that time of year where the internet is crowded with "best of 2013" and other end of the year lists. Here are some of the best 2013 wrap ups to close out the year!

from BuzzFeed

Top Marketing Trends of 2013
from SocialMediaToday

from Mashable


See ya, 2013! Hellooooo 2014!

Saturday, December 14, 2013

Weekly Wrap Up: December 8 - 14

Here's what you may have missed if you weren't paying close attention:
  • Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 - Facebook’s December newsfeed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content. Analysts reviewed 689 posts across 21 brand pages and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%.

Wednesday, December 11, 2013

2014 Person of the Year: A Woman?


This week TIME released their annual "Person of the Year" edition, an award given to Pope Francis for 2013. Since the announcement there has been a lot of buzz about the number of female awardees since TIME started this tradition in 1927, 89 years ago. Sadly you can count the number of female award winners on both hands.

Every year a person is given the namesake "Person of the Year" by, for good or bad, most affecting the news and our lives. Past winners include almost every president, international political figures, and business figureheads—but these are seldom every women. The women that have won usually made the cut due to their status by marriage (Madame Chiang Kai-Sheck shared her "Man and Wife of the Year" award in 1937 with her husband) or by hereditary (Elizabeth II in 1952). "American Women" as a whole also won the award in 1975 but that felt a little patronizing.

To address the backlash TIME has been receiving about being behind in the times by not recognizing the efforts of individual women around the world, Radihika Jones, Deputing Managing Editor of TIME, published an article to address the gender imbalance of the magazine's Person of the Year award. Her statements, however truthful and blunt, are a harsh reminder of what women are up against:
"It seems like too few women, over the course of nearly nine decades. But it’s a fair reminder that for much of TIME’s history, women seldom held the kinds of positions of power that would set them up for Person of the Year status. But we still haven’t seen a female President, nor are our corporate ranks exactly overflowing with female CEOs—two job categories that often feed the Person of the Year machine. As long as those imbalances exist in the real world, it would be wishful thinking to try to balance them on an annual cover of a magazine."
Love it or hate it—it's the truth.

I find this statement especially interesting considered the timing. Jones published this article one day after General Motors named Mary Barra as its new CEO succeeding Dan Akerson. This change in leadership makes her the first woman CEO in automotive.

In September I had the pleasure of hearing Akerson, then Chairman and CEO of GM, speak about the gender imbalance in automotive at the 2013 Michigan Automotive Summit—an event that change my perception of the industry. Akerson admitted:
"Right now they're car guys. Someday one of the Detroit Big 3 will be run by a non-car gal."
I think a lot of us saw this as foreshadowing to Barra's rise, she was already one of the highest ranking women in the industry, but I was surprised by how quickly this statement became a reality!


Mary Barra's accomplishment should be giving other 2014 Person of the Year contenders a run for their money. But is it enough to claim the title?

The selection of Barra to lead GM seems to be part of what may be a trend of women being put into leadership roles in industries long seen as dominated by men. Last year,Yahoo named a woman as president and CEO. Also, women have been named in recent years to run General Dynamics, Lockheed Martin, IBM, and Hewlett-Packard.

None of these women have been named Person of the Year. So why would Mary Barra be any different?

Barra is leading one of the top automakers. This makes her the highest ranking women in an industry that has been regarded as the largest and oldest global consumer market.

Her promotion came one day after GM announced their government bailout had ended as the U.S. Treasury Department sold its final shares of GM stock, which had been their saving grace during the country's financial crisis. This marked a turning point for company as GM closed the door on one of its darkest hours. Barra is now leading a strong line up of vehicles with successful global platforms. Despite being highly profitable once again, GM still facing issues including troubles including poor sales in Europe and the less than predicted success of the Chevy Volt.

As a woman in automotive I hope only for the best and for her success. Barra is bound to make global news for one reason or another. It could be for her forward thinking leadership and continual turn around and success of the global automotive giant or it could be for her failed efforts to keep the momentum post-bailout. Both of these, and any other outcome, the media will surely attribute to being a woman. She will make news—for better or for worse—and ultimately that is what TIME is looking for.

Social Media Predictions for 2014: What Do You Need to Watch?

What do you think the new big trends in social media will be? Do you have any predictions for 2014? See how your predictions stack up against what the pros think with Social Media Today's Social Media Predictions for 2014 webinar...

In January 2013, a 6-second video app debuted as a free iOS app on the iPhone and iPod Touch; 11 months later, Vine is the most-used video-sharing app on the market, available for Android and the Windows Phone as well. Instagram video also came onto the scene this year. Facebook introduced hashtags, photos in comments, and followed up on its promise to cut the privacy setting “who can look up my timeline by name.” LinkedIn recently announced members can follow brands’ Showcase Pages.

We’ve seen many more social media leaders and changes emerge in a matter of months – and we should expect no less in 2014. As varied as the social platforms are, they are taking social media into deeper, more focused directions.

In a webinar hosted by Social Media Today, panelists will ring out old trends in social media, and ring in their predictions about where social media is headed in the new year. Join the webinar to hear about:



  • Empowering your team with social media and the necessary skills as the need for social media managers continues to decline
  • Leveraging the growing use of mobile with mobile friendly content and social ads
  • Getting on board the fastest-growing social platforms as a necessity—not an option
  • Communicating with your audience with more cutting-edge photo and video messaging
  • Dedicating time and resources to a measurable social media strategy
Sound good? Ready for it to sound even better?

This is a free, online webinar that is open to the public. 

Social Media Predictions for 2014: What Do You Need to Watch?
An exclusive, live webinar from Social Media Today
December 17th at 12pm EST / 9am PST

Saturday, December 7, 2013

Weekly Wrap Up: December 1 - 7

Here's what you've missed:
Other fun things from other bloggers:

Tuesday, December 3, 2013

Webinar: Customer Service for the New Customer

I always come across these really great webinars online and most of the time they are free. Social Media Today continues to always put out some of the best. So if you have the time and you're interested in new customer service models for the digital age, I totally recommend this one.

Customer Service for the New Customer: Transitioning to a Real-Time Service Model 
An exclusive, live webinar from Social Media Today 
December 5th at 12pm EST / 9am PST

The difference between the “new” and “old” customer centers on relationship control. As GetSatisfaction's Wendy Lea notes, the new customer engagement model is the “opposite of cold calling. Your customers decide if and when to communicate. Your job is simply to give them the tools that make the interaction and communication easy and natural.”

The transition to real-time service means being there when your customers decide to engage. This is much more than manning a Twitter account - it requires a psychological and strategic shift in how your corporation views customer engagement.

Join in to learn how to:

  • Create new channels of communication between you and your customer
  • Develop a holistic view of your customer
  • Leverage analytics to track your customer service
  • Set best practices for your employees to respond in real-time to your customers
  • Utilize customer service to develop business leads

Click here to register for free!

Monday, December 2, 2013

13 Tech Gifts for this Holiday Season (and Beyond!)

I have a really hard time shopping for others at Christmas time. Blame is on being a selfish, only child but I just can't resist the deals and the sparkly marketing!

I've put together a list of some cool gifts to buy your techie friends that I wouldn't mind owning myself!

Pebble Smart Watch - $150
I want one so bad. So bad. I wish they were a little more dainty and classy for us business girls but the design is still spot on. If you buy one today (December 3), you can get $20 off!

Apple TV - $99
This is my go-to gift suggestion that works for almost anyone (that owns a HD TV and is into their "shows" or loves movies), especially those who already have Netflix or Hulu Plus accounts. Personally I think this is a great price to ditch the laptop and start watching TV on a TV. Buy it from Apple, duh.

Mophie Backup Charger Keychain - $26
Carry it around with you always, conveniently attached to your keys for your "low battery" emergency. You can buy it for a steal here.

Jawbone Speaker - $150
For the music lover! These are great portable, cordless speakers that connect to mobile devices via bluetooth for a flawless listening experience. Buy it in many color choices!

Power Strip with USB Ports - $60
These days it's just as important to plug in your device via USB as it is to plug in anything else and sometimes you just don't have a laptop handy. Purchase this handy dandy power strip with two USB outlets here.

iPad Projector - $250
Okay, I know. This one is pricey. But it's just so cool. Buy it here.

Portable Solar Panels for Device Charging from Voltaic
We have a charging system from Voltaic and I absolutely love it. They have products to fit every lifestyle at reasonable prices. Pick one up here so you're never without power.

iPhone Scanner - $160
Scan pictures and documents. That #tbt and #fbf just got a lot easier now that you can scan in treasured family photos for an easy blast from the past! Pick one up here.

Cute iPhone Charging Cable - $12
Why be boring with just a white charging cable when you can have colorful ones! Buy it here.

Instant Lab Photo Printer By Impossible Project - $299
So expensive but totally worth it if you have the dough to dish out. I love pictures especially ones that I can hold and display but that seldom happens anymore. Open your wallets and buy it here.

Wallet Case for Phones
Wallet Cases are awesome for guys who don't want a phone in one pocket and a wallet in another and they're great for girls who practice "less is more" when accessorizing. They come in all shapes, styles, and colors. This one is great for a pop of color and can be purchased here

Weatherproof Bags
These bags come in all colors and sizes and can range dramatically in price. Use them to protect your phone or just your wallet in inclement weather or from water and sand on the beach. Fab has a great deal on a pack of 5 here for $13. 

UBS Rechargeable Batteries - $18
Let me preface this with, I don't know how good these work. I came across these the other day online and found them interesting... and for the price, it might be worth checking them out. Buy them here.

I could probably go on forever. Every time you turn around there's a new tech product hot on the market. Are they all necessary? No. Do they seem life changing and can you not picture your life without them? Yes. And that's why this holiday season, it's the perfect time to indulge... whether it's for you or as a gift for someone else.

LinkWithin

Related Posts Plugin for WordPress, Blogger...