I always come across these really great webinars online and most of the time they are free. Social Media Today continues to always put out some of the best. So if you have the time and you're interested in new customer service models for the digital age, I totally recommend this one.

Customer Service for the New Customer: Transitioning to a Real-Time Service Model 
An exclusive, live webinar from Social Media Today 
December 5th at 12pm EST / 9am PST

The difference between the “new” and “old” customer centers on relationship control. As GetSatisfaction's Wendy Lea notes, the new customer engagement model is the “opposite of cold calling. Your customers decide if and when to communicate. Your job is simply to give them the tools that make the interaction and communication easy and natural.”

The transition to real-time service means being there when your customers decide to engage. This is much more than manning a Twitter account - it requires a psychological and strategic shift in how your corporation views customer engagement.

Join in to learn how to:

• Create new channels of communication between you and your customer
• Develop a holistic view of your customer
• Leverage analytics to track your customer service
• Set best practices for your employees to respond in real-time to your customers
• Utilize customer service to develop business leads

Click here to register for free!