Thursday, June 27, 2013

Social Media Day Detroit 2013

Happy Holiday, my fellow tech savvy friends! It's Social Media Day!

Us social media obsessed people are happy to celebrate the fourth annual Social Media Day, originated by Mashable! Social Media Day was launched in 2010 as a way to recognize the digital revolution happening right before our eyes. To celebrate social media enthusiasts across the country attend (or host) a Social Media Day Meetup (for a full list of local meetups, click here).

In Detroit, the place to be on Social Media Day is MotorCity Casino for their annual bash, where I have been partaking in the festivities in 2011 and 2012.  In previous years, I broadcasted live with my co-host Joe Carioti on Social Media Meltdown however this year we've decided to actually enjoy ourselves and mingle with the other attendees.


Here's what Detroit has going on tonight:


Event Panel with Twitter, Google and Mashable
We sat back and thought: "what would be a kick ass add-on for all the Social Media Personalities out there?"  How about a panel with 3 of the biggest names in Social moderated by MLIVE?  Confirmed speakers:
Twitter's Greg Myrick
Google's Zafar Razzacki
Mashable's Neha Shah

Moderator: MLive's Jen Eyer


Hosts
Livio (@livioradio) and MotorCity Casino Hotel (@motorcitycasino) will once again be your hosts for the event! (Hashtags #SMDay #Det)

Other stufff you need to know:
  1. Theme - "Generation D"The theme for 2013 is, "Generation D," in celebration of the new, entrepreneurial spirit and personal sense of responsibility Detroiters have taken on. The renewed spirit in Detroit has resulted in a cool infusion of technology, job opportunities and an exciting future ahead for the city.  
  2. Tickets, Age Limit - 21+
  3. Start-Up DetroitThis section was such a hit in 2012, we're bringing it back this year.  We're going to have an area just for local start-ups so you can get to know these folks before they're famous.  Some might even be hiring so don't be shy about introducing yourself.
  4. Day of (more details to be added shortly)Doors open at 6p.m. and things are planned to wrap up around 10. We're likely going to have an afterparty - stay tuned for updates! 
  5. Bring Your Gadgets.There's free Wi-Fi and given all the great photo, posting and blogging opportunities, the security frisking will be well worth it :-) Plus a constant stream on trending topics is a nice way to brag to all your friends that you were at the party of the summer. 
  6. SponsorsWe're proud to announce MLive as the Official Media Sponsor and Live Nation as the Official Music Sponsor of Social Media Day Detroit 2013.We've planned another awesome night thanks to our incredible sponsors: Autobike, Chevrolet, Core Detroit, Detroit Red Wings, Detroit Tigers, ePrize, Fathead, Gleaner's Community Food Bank, Lava.io, Little Caesars Pizza, Livio, Live Nation, Lush Yummies, MLive, MotorCity Casino Hotel, Quicken Loans/Opportunity Detroit, Twitter, U-Haul, Upto and Yelp!
 
Are you planning on attending tonight festivities? If you're celebrating in Detroit hit me up on Twitter and we can hang out! @katelynshelby

Wednesday, June 26, 2013

Social Media Meltdown #38: Stranger Danger for the Internet Generation


Do you remember "Stranger Danger" from elementary school? You know: Don't talk to strangers, Don't get into a car with someone you don't know, Don't take candy from a stranger, Have a safe word with your parents... that kind of stuff. What about the new generation? Should we be updating our Stranger Danger education with internet-relevant topics?

 


Tuesday, June 25, 2013

I Reviewed Some Power Tools?

If you didn't already know, I have been sharing my experiences as a first time home-buyer on my other blog, Adventures In Homeownership.

Today I reviewed the Ryobi One+ power tool line. I might not know anything about tools but I thought the review turned out pretty fantastic.

Check it out here!


Saturday, June 22, 2013

Weekly Wrap Up: June 16-22

Here's what you've missed:
  • Instagram to Get Video on June 20 - On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos.
  • "Tweet" is Officially a Word - The Oxford English Dictionary (OED), which considers itself the definitive record of acceptable English words, has just formalized its status as a legitimate noun and verb in relation to social media site Twitter. “The noun and verb tweet (in the social-networking sense) has just been added to the OED,” wrote Oxford English Dictionary Chief Editor John Simpson.
  • Facebook Introduces 15 Second Video - Facebook announced Thursday that it’s bringing video to Instagram. The service is available starting today for both iOS and Android. Users can record up to 15 seconds of video and the app has 13 special filters created just for video.

11 SMS Marketing Tips

I haven't had the pleasure of conducing a SMS marketing campaign yet but it is on my bucket list (...my super nerdy, social media bucket list).

ExactTarget published this really great 11-step guide on SMS marketing that I highly recommend.


Discover 11 ways to build a results-driven text messaging campaign 

SMS Tips Text messaging is unlike any communication channel before it. Your customers know it. And you, as a marketer, need to know it before disrupting their space. 

Your customers don’t share their phone numbers with just anyone, so follow these 11 best practices for a mobile marketing campaign that’s tailored to this unique platform. Learn to: 
  • Provide a “positive disruption” in your subscribers’ day 
  • Respect do-not-disturb hours 
  • Use vanity short codes and triggered sends 
Done well, an SMS marketing campaign delivers excellent ROI from a receptive audience. Done poorly, it delivers only aggravation. Download this best-practice guide now to remain a favorite brand among your mobile subscribers.

Saturday, June 15, 2013

Weekly Wrap Up: June 9 - 15

Here's what you've missed:
  • Vine Officially Passed Instagram in Total Twitter Shares Last Friday - There were about 2.37 million links to Vine shared on Twitter over a 24-hour period as of Friday night. That’s well ahead of the 2.14 million links to Instagram counted in the same 24 hours.
  • Google To Buy Waze For $1.3 Billion - In May Facebook was poised to pay $1 billion to buy Waze, a service that uses satellite signals from smartphones to generate maps and traffic data, which then offers real-time traffic information to other users but that deal fell apart a few weeks ago. In January, Apple was considering a $500 million bid for Waze, but Apple denied that Apple had ever made a bid. Now there are reports Google is poised to buy Waze for $1.3 billion.

Monday, June 3, 2013

Motivational Monday: Never Stop Dreaming


Social Media Meltdown #36: What are Hashtags?


“What’s up with these hashtag things?” — We’ve all heard it (as social media aficionados) or we’ve asked it (as Facebook-only users). In this episode we discuss the uses, annoyances, and pop culture affects of the social media hashtag.

Click here for show notes.

Saturday, June 1, 2013

Weekly Wrap Up: May 26 - June 1

Here's what you've missed:
  • More Than 500 Million Photos Are Shared Every Day - Mary Meeker, a renowned analyst with Kleiner Perkins Caufield Byers, estimates that there are now more than 500 million photos uploaded and shared every day on average, and she projects that number will grow to be twice as much as the year prior.
  • Free Webinar on Employee Advocates - Learn how to turn your employees into the best brand advocates during this free, online webinar from Social Media Today.
  • Facebook Launches Verified Accounts - Much like verified accounts on Twitter, verified Facebook pages will now display a small blue check mark beside their owner's name on the social network. The check mark will also appear beside the individual’s name in search results, as well as anywhere else on Facebook where it appears.

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