ExactTarget published this really great 11-step guide on SMS marketing that I highly recommend.
Discover 11 ways to build a results-driven text messaging campaign
SMS Tips
Text messaging is unlike any communication channel before it. Your customers know it. And you, as a marketer, need to know it before disrupting their space.
Your customers don’t share their phone numbers with just anyone, so follow these 11 best practices for a mobile marketing campaign that’s tailored to this unique platform. Learn to:
- Provide a “positive disruption” in your subscribers’ day
- Respect do-not-disturb hours
- Use vanity short codes and triggered sends
Thanks for these wonderful tips on SMS marketing. SMS marketing is one of the most prominent and fasted method of communicating the message to the end users. The conversion rate of a SMS is very high as every user at least read a message for once.
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Gone are the days when people used to wait for days to know about the well being of their loved ones through letters, because they can now send and receive SMS on their mobile phones quickly. It is certainly a cost-effective and speedy means of communicating with family, friends and acquaintances. However, people have also started using this technique for marketing purposes, as they can send attractive messages to the potential buyers through SMS, and grab their attention easily.
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