ExactTarget published this really great 11-step guide on SMS marketing that I highly recommend.
Discover 11 ways to build a results-driven text messaging campaign
SMS Tips
Text messaging is unlike any communication channel before it. Your customers know it. And you, as a marketer, need to know it before disrupting their space.
Your customers don’t share their phone numbers with just anyone, so follow these 11 best practices for a mobile marketing campaign that’s tailored to this unique platform. Learn to:
- Provide a “positive disruption” in your subscribers’ day
- Respect do-not-disturb hours
- Use vanity short codes and triggered sends
