These days the #1 trusted resource for consumers is peer-to-peer reviews and word or mouth testimonials and, thanks to the wonderful digital world we live in, most of these recommendations happen through social media.

And the most trusted sources for these reviewers are known in the marketing industry as "influencers."

Influencers are individuals who can sway the sentiments of their online audience in a particular direction regarding a brand, idea, business, person, or any other entity. These people can make or break your reputation.

And since, whether you like it or not, there is already a conversation happening about your brand on social media, it would be best to get out ahead of it and start an influencer marketing campaign to build the trust and recognition among a large audience thanks to a popular voice on social.

To learn more about how Influencers can boost your business, check out my post on MELT.

Also if you're interested in getting started with an influencer marketing campaign, tune in to my online MELT workshop, How to Run a Social Influencer Program, on April 20 for everything you need to know!