2014 was an innovative year for marketing, but let’s face it: a lot of trends didn’t pan out. In the interest of cleaning our slate for 2015, it’s time we review these failed strategies and tools that will soon be irrelevant.
Media and tech pundits have for years prophesied that Facebook was “the future of media,” a tool that would one day become the backbone of the interner. Facebook came closer than ever before to that vision in 2014, as the social network proved that even the simplest of changes to its news feed algorithm could send advertisers, agencies and publishers scrambling for or basking in referral traffic lost or gained.
Fiat, Yamaha and Burton had a great year in social media, while American Airlines remained stalled out on the tarmac, according to a new study by Sprinklr, a social media management firm. Using its social index — an analysis platform that measures social media performances of over 35,000 brands using 11 different metrics on over a dozen social networks — Sprinklr has identified the brands that have both most and least improved their performances on social media in 2014.
The year's silliest, scariest and stupidest screw-ups. What were they thinking? That's about all you ask from the marketers on this list of 2014 brand fails, which run the gamut from arrogant to sexist to obscene to just plain stupid. Settle in and get your annual dose of ad-enfreude from these deliciously embarrassing marketing moments.
Stay tune as I keep updating it through the end of the year.
Stay tune as I keep updating it through the end of the year.
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