Guest posting is a great way to get additional exposure for your brand and website! If done correctly, guest blogging can substantially increase relevant and targeted traffic to your site, which in turn can result in more customers and clients.

What is Guest Blogging?

First off, let's all get on the same page about guest blogging. Guest blogging or guest posting means publishing articles written by someone else who is not associated with your brand on your brand's website or blog.

The Benefits of Guest Blogging

Cost Effective

Some bloggers will want to write for the experience and exposure, while other writers want to be compensated. If you don't have the budget to pay for writers, search out writers who are building portfolios and would do it for free. Or consider paying your writers in free product (this is a good way to build your clientele, too).

Fresh Perspective

By allowing fresh voices to blog on your brand's behalf, you will grow a more diverse blog and audience with minimal effort. Your audience will enjoy and respect this new perspective as you both widen your horizons.

Increased Credibility & Trust

You may know a lot about your particular industry, but you don’t know everything about everything else. By branching out and diversifying your blog's content, you are widening your knowledge base and reach which increases your credibility on a wider range of topics by a wider range of people. Also, it is proven that consumers trust peer reviews more than they trust the brand's messaging. Use your bloggers to become brand ambassadors, gaining the trust of your audience.

For more information on how guest blogging can increase your site's SEO results and exposure as well as foster a healthy relationship with experts, what red flags to watch out for, and examples of brands doing guest blogging right, click here to read this post on my site, www.katelyndavis.com.