Wednesday, May 29, 2013

Could Your Staff Be Your Best Brand Advocates?


I get a lot of invites to webinars--some good and some bad. I've been trying to share with you all the ones that I think are worthwhile, including this one on empowering your employees to be brand advocates. 

I work at a B2B company and our only real marketing involves recruitment. We've been finding it's best to share our corporate culture and positive working environment messages by using our employees (and interns) as spokespeople. No one knows you better than your employees!

(Plus one would think that if they're not happy with the company and didn't have anything nice to say they wouldn't work there anyway.)

If you have the time, I suggest tuning into this Social Media Today FREE online webinar:


Empowering Employees: Could Your Staff Be Your Best Brand Advocates?
An exclusive, live webinar from Social Media Today
June 11th at 12pm EST / 9am PST

Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand's story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn:
  • Why employees are natural brand advocates
  • The value of turning your employees into advocates
  • How to develop a winning employee advocacy program 
  • Why every department has potential brand advocates waiting to be turned on

Click here to register!

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