Tuesday, May 21, 2013

The Mathematics of Social Marketing

Today I came across this great resource from ExactTarget on creating measurable strategies for social media customer conversion.

The numbers show that most businesses are not fully leveraging, or even understanding, the world of social media marketing and social business. The advent of social media left many marketers feeling as though they had a new, free way to market directly to their customers. Over time, it has become apparent that getting return on social media marketing use is not as simple as just creating a dialog with contacts.

In order to be effective, social media marketers need to implement the same types of digital marketing tactics that ecommerce and search engine technologists have used for years. In this guide, The Mathematics of Social Marketing, you’ll:

  • Discover how to determine the number of social media contact views you need in order to convert contacts to customers 
  • Learn about back and front-end efficiencies that will help drive your business with social media 
  • Find out how to move beyond “launch and hope” to develop measurable strategies that will drive social media customers to take action

If you're interested in downloading their FREE quick guide (which I highly recommend), click here.

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