Maybe I'm just cranky because it's early in the a.m. and we're expecting ANOTHER huge winter storm today but I'm pretty annoyed by this.
Love / Hate Relationship
I have a love / hate relationship with these Instagram sponsored ads. From a normal user standpoint, I want to riot in the streets. From a branding/marking/advertising professional standpoint, I love it!
Imagine the garbage that will ensue
Thankfully this ad in particular isn't so bad. It's for a good cause and it's a visually nice photo. But before long anyone who wants to pay money is going to be able to spam our feeds with whatever nonsense they want. Can you imagine scrolling past something similar to what is posted below when you really just want to look at beautiful landscapes with witty captions and artsy rain drops rolling down glass windows?
I have a love / hate relationship with these Instagram sponsored ads. From a normal user standpoint, I want to riot in the streets. From a branding/marking/advertising professional standpoint, I love it!
Imagine the garbage that will ensue
Thankfully this ad in particular isn't so bad. It's for a good cause and it's a visually nice photo. But before long anyone who wants to pay money is going to be able to spam our feeds with whatever nonsense they want. Can you imagine scrolling past something similar to what is posted below when you really just want to look at beautiful landscapes with witty captions and artsy rain drops rolling down glass windows?
If IG can control the quality of sponsored ads I think there is a better chance of these being well received in the IG community. But once trash takes over, it's all downhill from there.
Does the presence of official advertising mean IG is too mainstream now? Could this be the beginning of the end?
Ads were inevitable after Facebook purchased Instagram but I liked to pretend they would just leave the app untouched and as pure as possible. But now that IG is mainstream enough for brands to allocate advertising budget for it, the youth, who is undoubtedly the largest user base, may begin to be turned off by the ads and start to move on to greener pastures. We're already seeing a huge decline in young people on Facebook as it is.
From an "advertiser," IG ads are gold
As someone who sets up online advertising for brands, this is definitely something I'm interested in (even if it will annoy someone like me). Besides the little Sponsored logo these ads do a great job at blending in to the feed. I almost passed by it thinking at some point I must have followed this account. This ad looks natural for IG. If executed right, brands can really benefit by these.
I know there have been talks about sponsored posts for awhile how but this is the first time I've actually seen one in my feed. (Sponsored Posts were officially launched in November 2013 with Michael Kors) Has anyone else seen one in the wild before now? Has this feature just finally gone live? How do you feel about it?
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