Join Sandra Lopez, Marketing Strategy Director at Intel for an exclusive webinar on February 20th at 10am PT/1pm ET. Sandra will share the story of how Intel engages internal and external social influencers to achieve multiple goals including:

• Help consumers choose the best tablet for them and their lifestyle
• Create over 1 million social actions with a single piece of influencer content
• Create over $5 million in earned media value 

You will also learn how SocialChorus helped Intel to leverage word-of-mouth marketing through social networks to develop earned media that is more authentic and less expensive than traditional advertising, and how it can work for your brand.

Register now, this is a limited space event.

Do you plan on attending this webinar? Let me know what you think afterward!

Tomorrow Social Media Today is hosting a free online seminar called Build Your Own Ambassadors: How to Identify and Activate Brand Influencers.

Reaching the right online voices can make crucial differences for you brand and your sales - but the customer with the most Facebook friends or Twitter followers isn't necessarily the trusted authority that your company needs to recruit. How can you find and incentivize the influencers that will actually make a positive impact for you online?

Join us as we discuss the value of a devoted customer community and the influencers among them. What does it take to convince influencers to become passionate about your brand, and to spend their energy advocating for you? How can you reward them? We'll explore these and other vital questions:

• How many influencers do I really need? 
• How do I thank my key influencers especially while making all my customers feel appreciated? 
• To which incentives do influencers respond well? What turns them off? 
• When can I tell that my influencers have proven worthwhile?

Click here to register and to learn more about the speakers.

The exclusive, live webinar from Social Media Today is sponsored by SocialChorus and will be held on February 19th at 12pm EST / 9am PST

I won't be able to attend but if you do, please drop me a line to tell me what you think!