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Some Michigan teens got a little too inspired by the new box office hit Project X, a comedy by the people who brought us the Hangover about three friends that plan a party that goes out of control. These local Michigan highschoolers were out to throw a party that rivaled that of the Hollywood-staged film--they call it Project M.
Some Michigan teens got a little too inspired by the new box office hit Project X, a comedy by the people who brought us the Hangover about three friends that plan a party that goes out of control. These local Michigan highschoolers were out to throw a party that rivaled that of the Hollywood-staged film--they call it Project M.
High school senior Mikey, tweeted on March 6th:
Changed his life, it did.
In roughly three days time, hundreds (maybe thousands) of kids made plans to attend the Farmington Hills, Michigan party-of-the-year tonight. That was until police shut down the operation this morning and gave a the party-thrower, Mikey, a warning that hinted at a $500 fine for each person in attendance.
Thousands of of people?! How did they do it? Social media, of course!
The initial message went out via Mikey's twitter, @its_rnikey's. The message stated he was going to throw a Project X style party and gave the address to a local foreclosed home. Retweet after retweet it started picking up steam. Soon #projectm was a trending topic and it really began to take off.
Thousands of of people?! How did they do it? Social media, of course!
The initial message went out via Mikey's twitter, @its_rnikey's. The message stated he was going to throw a Project X style party and gave the address to a local foreclosed home. Retweet after retweet it started picking up steam. Soon #projectm was a trending topic and it really began to take off.
It soon hit Craigslist too:
From there, the it spread like wildfire. His Twitter follower count toppled the 8k mark. He went on the radio to promote Project M and he worked his social media game to keep the message alive.
This was a total DIY campaign that sprung from true inspiration, ambition and relentlessness. He was better able to spread his message then some of the biggest brands in the country in an extremely short period of time. Mikey, if you haven't considered it, go into social media marketing.
But what good did all of this do him in the end?
This morning I listened to Mikey on Mojo in the Morning's Channel 95.5 show where he officially announced that the party was no more. It was a sad story but he didn't convince the radio hosts that the party wasn't going to go on as planned. They suggested a change in venue or date.
Do you think this is the last we've heard about Project M? In this case, is social media the devil? Did the communication medium they relied on to promote the party to epic proportions actually kill the dream?
If the time, date and location for Project M were changed, how would they get word out? Using social media would be party suicide since the police are already on to event. What can they do?
Do you think this is the last we've heard about Project M? In this case, is social media the devil? Did the communication medium they relied on to promote the party to epic proportions actually kill the dream?
If the time, date and location for Project M were changed, how would they get word out? Using social media would be party suicide since the police are already on to event. What can they do?
As of 20 minutes ago, Project M is still a no-go for tonight.
But I have this feeling this isn't the last we've heard from Mikey and his master schemes.
In case Mikey and the Project M supporters read this, let's give them some ideas they can work with!
