Lately I've gotten into the habit of sharing all of these great resources I find on the internet that I think other people would also find useful--everything from ebooks to webinars! Here is another free webinar that I think will be great for understanding how to use your fans to do your marketing for you...
Consumers' increasing aversion to social advertising by brands is forcing marketers to shift the way they create content and market to consumers. Instead, the leading marketers are turning to their advocates to help them more effectively create content and share the brand's stories.

Advocates create high-quality content that performs better – it is more trusted (92% trust advocate content), receives more engagement (up to 10x), and reduces marketing costs significantly (by 100x). Marketers also have opportunities to leverage this rich content by repurposing in paid and owned channels where it performs up to 10x better than content generated by companies.

In this webinar, they aim to share the best practices you need to effectively empower power advocates to create high-performing content.

Register to learn:

• Why advocate content is 100x more effective than brand-created content 
• How to find passionate brand advocates and power them to create content that tells your brand story 
• How to measure the effectiveness of an advocate-based content strategy

Click here to register for this free online webinar.