Join Sandra Lopez, Marketing Strategy Director at Intel for an exclusive webinar on February 20th at 10am PT/1pm ET. Sandra will share the story of how Intel engages internal and external social influencers to achieve multiple goals including:

• Help consumers choose the best tablet for them and their lifestyle
• Create over 1 million social actions with a single piece of influencer content
• Create over $5 million in earned media value 

You will also learn how SocialChorus helped Intel to leverage word-of-mouth marketing through social networks to develop earned media that is more authentic and less expensive than traditional advertising, and how it can work for your brand.

Register now, this is a limited space event.

Do you plan on attending this webinar? Let me know what you think afterward!

I absolutely love the HubSpot eBooks! I've posted about a few of them in the past. They're so incredibly easy to follow, a quick read, and always relevant to current trends... oh yeah, and they're free!

The recently published eBook boasts:

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter's new mobile video app Vine has been added to the mix, there's even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

• Optimize your Twitter for brand awareness & search 
• Jump start your Twitter lead generation strategy 
• Incorporate Vine into your Twitter strategy 
• Measure the ROI of Twitter and Vine

Tomorrow Social Media Today is hosting a free online seminar called Build Your Own Ambassadors: How to Identify and Activate Brand Influencers.

Reaching the right online voices can make crucial differences for you brand and your sales - but the customer with the most Facebook friends or Twitter followers isn't necessarily the trusted authority that your company needs to recruit. How can you find and incentivize the influencers that will actually make a positive impact for you online?

Join us as we discuss the value of a devoted customer community and the influencers among them. What does it take to convince influencers to become passionate about your brand, and to spend their energy advocating for you? How can you reward them? We'll explore these and other vital questions:

• How many influencers do I really need? 
• How do I thank my key influencers especially while making all my customers feel appreciated? 
• To which incentives do influencers respond well? What turns them off? 
• When can I tell that my influencers have proven worthwhile?

Click here to register and to learn more about the speakers.

The exclusive, live webinar from Social Media Today is sponsored by SocialChorus and will be held on February 19th at 12pm EST / 9am PST

I won't be able to attend but if you do, please drop me a line to tell me what you think!

Here's what you've missed this week:

• Apple 'has team of 100 engineers working on iWatch' - Apple's experimental watch project may be more advanced than previous reports suggested, with Bloomberg now claiming Apple has about 100 engineers working on its rumoured iOS timepiece.

This webinar notice showed up in my email today and it sounds interesting so I figured I'd share it with other curious minds...

Top Five Enterprise Mobility Trends for 2013
Date: Thursday, February 14, 2013
Time: 1:00pm

BYOD and HTML5 were two of the top enterprise mobility trends in 2012. With mobile app development spending anticipated to grow by 50% this year, what trends will define enterprise mobility in 2013?

Marc Rosenbaum, Verivio's Director of Product Marketing, will discuss key mobility trends of 2013 including:

• BYOD and consumerization of IT are here to stay – what does that mean for enterprise apps?
• How iPads are reshaping the organization
• How will mobile security requirements evolve as more data moves to the cloud?
• Why multiple apps will be the norm
• Back-end as a Service is everywhere, but what does it really mean for the enterprise?

Here's what you've missed:

• Instagram Launches Web Feeds - Instagram introduced its first web feed, meaning users can now scroll through filtered photographs to their hearts' content — all from their PCs. Some feel this will poison Instagram's mobile intimacy.
• Twitter Hacked - Twitter issued a blog post late Friday announcing a possible security breach and live attack that may have given hackers access to 250,000 users' information.
• iTunes Reaches Milestone: 25 Billionth Song Sold - It took Apple almost 10 years to reach this milestone and as a reward the customer of the 25 billionth song is receiving a special gift.
• LinkedIn Hits 200 Million Members - Although LinkedIn reached this milestone last month, they just released a snazzy new infographic that explains their global reach.

CLICK TO ENLARGE