Friday, February 10, 2012

Path: The New Mobile Social Network?

Facebook wasn’t designed to be mobile. No matter how many app updates get rolled out and how much more intuitive they make the app, there is still something missing when viewed from a mobile device. Don’t get me wrong… in my eyes, Facebook is the God of Social Networks but its mobile app experience leaves something to be desired. Not everything translates to mobile.

Path is a social network that was created for, and only exists in, the mobile world.


Marketed as a “smart journal that helps you share life with the ones you love,” Path is by default a private networking experience and is intended to only being shared with close friends and family.

Posting to Path is simple so it's perfect for life on the go. It allows you to be personal and express yourself.

How it works:

Home Screen - Keep up with the lives of your loved ones through a single feed of moments. (Pictured below)


Moments - The status, location, photo, or music posts you and your close network make are known as your moments. Share your sleep-state, your favorite song this moment or where you are and how you look.

Camera - Capture beautiful photos and videos using world class mobile camera technology. Including 8 free and 4 premium Lenses to filter your photo and video moments in real-time into beautiful works of art.

Automatic & Easy Posting -  Path learns about you and automatically posts when you go to a different neighborhood or city. More posts in your Path, without your effort.

Pages - Learn more about the places and artists your loved ones post.

Chooser - One button to post beautiful photos and videos, who you are with, where you are, what you are listening to, what you are thinking, and when you go to bed and wake up. (Pictured below)


Comments - Respond to moments, the posts on paths, with comments.

Emotion - Respond to moments with any one of five core emotions: smile, frown, gasp, laugh, and love.

Customize - Choose a cover wallpaper for your Path from your photo library, or choose from over 42 handpicked photos from photographer John Carey.

Sharing - For the occasional moment you’d like to share in public, you can share to Facebook, Twitter, Foursquare, and Tumblr. (Sharing Pictured Below)


Menu - Access key menus by swiping your screen left or right with a simple gesture.

Settings - Control your Path experience from your mobile device, no need to visit a website.

Privacy - Path is private by default. You are always in control of your moments and who can see them.

Security - Your Path is securely stored in the Path cloud using world class technology and techniques.

I've been using Path for a little while and it definitely has its advantages and disadvantages. For instance I like the intimate nature of the network. I like seeing what my close friends and family are doing, listening to or interested in.  I also like that it will cross post to other SM networks. However, I wish this went the other way. I'm already posting so much to Twitter (and the usability is better) and Instagram that I wish it would automatically send those updates to Path. I really don't need one more place to have to worry about updating.

But the big advantage of Path is that it was created to only exist in the mobile world. Everything translates perfectly with and is very user friendly. Sometimes there are things I want to do on Facebook but I only have my cell phone and app isn't able to do what I need. Path doesn't have this problem.

Currently Path is only available on the iTunes and Android Markets.

Give it a try and let me know what you think!

Note: During the recent Hackathon it had been discovered that Path uploads your entire iPhone address book to its servers and the integrity and security of Path was questioned. Dave Morin, the CEO and founder of Path, quickly responded, "We actually think this is an important conversation and take this very seriously. We upload the address book to our servers in order to help the user find and connect to their friends and family on Path quickly and efficiently as well as to notify them when friends and family join Path. Nothing more."

Update: Shortly after the controversy over Path keeping your iPhone address book, CEO Dave Morin apologized and deleted all address book data.

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