On Sunday, Google's Chrome finally conquered Internet Explorer in internet browsing market share . To most, this was an inevitable win for Google. By roughtly .2 percent, Chrome had the upper hand... until Monday. On Monday, IE retook the lead by 5 percent.

Why this switchy switchy, back-and-forth?

The day is a key indicator for how Chrome tipped the scales. Sunday. At home on the weekends, people are free to use whichever browser they want. People might not be using Chrome at home but instead Safari or Firefox, ultimately taking away IE's market share that day. IE is popular, and mostly mandatory, in office and business settings. Alternative browsers are on the rise, especially Chrome, and without all that business traffic on Sundays IE was already feeling the pain. This also explains why IT took back it's crown come Monday--when everyone returned to the office.

At this time (roughly), Chrome occupies 30% of browsing while Internet Explorer accounts for about 35%. Firefox occupies about 25% of the global market share, while Safari trails with 7%. What was once the forefront of internet browsers, IE has been loosing users at a dramatic rate.

But can Internet Explorer make a comeback?

Have you seen this Internet Explorer commercial that has been hitting the airwaves as of late?


This commercial makes the browser look beautiful, intuitive and kind of like an Apple product. It looks like Microsoft went all out to compete with Google and Apple and fill consumers' need to be surrounded by beautiful things.

Now I'm an Apple person so I wouldn't even dare dream to make the switch. But I did find this commercial emotionally engaging (but then again, I'm the type of person that is emotionally connected with technology and not everyone is). I might have even thought to myself, I should check it out. Ehhhh... probably not. But it is a compelling ad.

Was Microsoft hoping this commercial would be their saving grace? Is it working? Does it make you want to switch?