Monday, March 12, 2012

Pinning > Tweeting

There's no doubt about it, Pinterest has been picking up momentum and picking it up very quickly! So quick, in fact, that it is actually driving more traffic than Twitter these days!


Shareaholic monitored some 200,000 websites to see where their visitors were being referred by. During February 2012, Pinterest ranked #6 of all traffic referral websites--right behind StumbleUpon and right in front of Twitter.
 
This is quite an upset for the Twitter-obsessed like myself... until I considered two big issues.

Pinterest is Visual
Pinterest plays on people's love for visual stimulation. We love to look at pretty pictures and show pretty pictures to others. Pinterest is a great referral tool for content that is visually appealing or can be supported by a visually appealing photograph or graphic. But not all content can be depicted in such a fashion or not all content producers have this capability. The artsy picture that would get a million re-pins on Pinterest might not work with your blogs topic, theme, branding or voice. Good, old-fashioned text is always the best representation of your work. Text and links will get your referrals on Facebook, Twitter, LinkedIn and Google+. Although these networks also support images with your postings, they still support high amounts of descriptive text which Pinterest users couldn't care less about.

Pinterest is Exclusive
Pinterest is still in (or will always remain in) an "invite only" stage, meaning you must be invited by one of your peers to join. You can still browse pins without being a member, but you lack the social ability to comment, like or re-pin and share things that are of interest to you. There are a lot of users (like my mother and others of similar age which are the largest demographic on Pinterest) that aren't even aware that they can easily invite selected Facebook friends to join in on the fun.Until Pinterest is open to the public we will not be able to see that truly lies within it and what capabilities it brings to the table.

So is this the official downfall of Twitter? Far from it! Twitter still remains the mostly widely used and standard form of disseminating information to the masses quickly and easily via the internet and written text. The written word has managed to survive all these years but if it ever succumbs to the pressures of audio and visual, then Pinterest will be next in line to rule the kingdom--but until then...

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