Thursday, April 3, 2014

Living in an "Internet of Everything" World


His goal: to make you uncomfortable because being uncomfortable makes you learn.

Carlos Dominguez is a Senior Vice President at Cisco and a technology evangelist who motivates audiences worldwide through his unique perspective on how technology is changing how we communicate, collaborate, and especially how we work. During his keynote at Ragan's Social Media for PR and Corporate Communications Conference in Disney World, Carlos gave a humorous, highly-animated presentation full of deep insight into how the right technologies and the right culture can create winning organizations. He draws from more than 20 years in the industry and a career spent in communications, he revealed how technology is changing the rules of business and explored strategies to avoid getting left behind. Carlos addressed many questions about collaboration including what motivates people to collaborate, how to establish rewards for collaborating, to how find the right experts both inside and outside your company, and how to keep people coming together both online and in person. Most importantly, he discussed what we, as a society, need to do to adapt to living in an "internet of everything" world--meaning a world that relies heavily on the internet for every aspect.

In order to live in this world, you need to do two things:

He wants you to see the world differently.
Change your perspective. 

He stressed how much the world is continually changing. Things that exist now didn't exist a short time ago in humanity's past.
  • 20 years ago there was no internet.
  • 10 years ago there were no social networks.
  • 10 years ago the Today Show was trying to figure out what the internet was and was trying to figure out a way to explain it


  • If you work in web programming, online marketing, mobile phone and app development, your jobs didn't exist 20 years ago.
This means my job didn't exist when I was born. This job hardly existed when I started college. No wonder my parents looked at me like I was insane when I first told them I wanted to go into social media. People were still trying to figure this stuff out but the world was going digital so fast!

It made people uncomfortable, so they learned and changed.

And now we live in a world where within the first few days of a child's life, there is over 40 gigs of data uploaded in its honor. That's pictures and posts and videos. Now the internet and all its stuff is ingrained into our lives from day one... literally.

Every industry is going through a reboot.

Traditional media has always been radio, television, and newspapers and now we're tuning in to podcasts, YouTube, and blogs. The world is changing because of the internet and because our society is becoming increasingly social.

Look at the music business. One day people were buying CDs and the next some guy started this newfangled thing for file sharing and everyone had music for free. Then 12 year old kids got sued for piracy. The world is crazy.

"If someday we all go to prison for illegally downloading music,
I only hope they split us by music genre." - Carlos Dominguez

Bottom line: Embrace change. Become adaptable.

The more things change, the more susceptible we are of becoming uncomfortable and the greater opportunity we have to learn. So embrace it.

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